Taking the Stress Out of Local Marketing
House of Travel have been providing relaxing breaks for holiday-makers since 1985 in the New Zealand region. However managing local marketing was proving to be no holiday. Like many multi-location and franchise brands, individual stores did their (expensive) local marketing themselves with often off-brand results.
House of Travel chose Storyteq’s Brand Portal technology to allow local stores to generate their own high-quality marketing using advanced templating software. Local stores can now simply adapt brand-approved templates to produce locally relevant content, giving them flexibility to customize travel packages, event details, offers, staff and contact details. There are templates for emails, social tiles, press ads, event flyers, posters, staff profile sheets and slides and more.
3000+
creative assets downloaded in 18 months
2400
hours of design resource saved per month from one template alone for Party Casino
Storyteq Powering House of Travel With…
Testimonials
Learn How Global Brands
Streamline Creative Production
Louise Reeves, Project Lead, House of Travel
40%
Time reduction in creative production processes
100+
10k+
150
80-120
Video assets per week
50%
54.4%
Reduction in cost per asset
41.3%
100k+
Creative assets in Storyteq DAM