Client
Industry
PokerStars boosts video production by 200%, creating high-quality content at speed.
Executive summary
200%
increase in video production
80-120
video assets produced weekly
1,500+
video assets produced from one template
“Projects that we were restricted to before, such as statics and HTML, are all now deliverable as video with the Storyteq platform.”
Challenge
When you’re in the sports betting industry, it’s vital that you’re able to produce content that reflects the latest sporting outcomes if you want to maintain a competitive edge.
PokerStars’ previous reliance on external production and traditional processes was slowing down content and making it difficult to properly engage customers. It needed a model that allowed it to turn around high-quality videos at pace, while keeping everything on-brand and legally compliant.
Solution
Storyteq’s After Effects Templater has transformed PokerStars’ approach to video content creation. Now, it creates tailored content from pre-approved templates, meaning it can be even more responsive to market conditions.
It’s become the foundation of PokerStars’ approach to content production, and means teams now enjoy more creative freedom and less high-pressure production tasks.
Result
When the result comes in, PokerStars now has the ability to create high-quality video for every channel in a matter of seconds. It no longer has to outsource production, giving the brand a major competitive advantage in its market. Against its previous model, Storyteq has allowed PokerStars to increase its video production by 200% year on year.
Teams are free to focus on engaging storytelling rather than the logistics of video production, which in turn has enhanced the creative quality of its output.
Let us show you.
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See how others are making it work
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