Client
Industry
Automotive
How Renault drove a 54.7% sales increase with localized, on-brand content created at speed
Executive summary
£967k
savings on print last year
54.7%
increase in sales
“Storyteq has made it easier for us to get organized and provides us with the peace of mind we need as dealers.”
Challenge
Renault’s dealerships needed the autonomy to create their own marketing materials localized to their specific audiences, but the automotive brand didn’t have a system in place that allowed this to happen smoothly.
This was resulting in campaigns that were delayed, costly, and didn’t connect with the people that its dealers needed to engage.
Solution
With Storyteq, Renault can now tailor its content for specific brand strategies, giving local marketers and dealerships the tools to rapidly activate their own campaigns.
With campaign assets approved centrally, dealerships are now able to adapt the content within Storyteq to ensure everything is both relevant and consistent.
Result
Now able to create relevant, localized content for its audiences, Renault’s marketing has seen a significant boost in sales and savings. £967k in print savings and a 36.7% rise in van sales were particular highlights, and Renault highlighted the simplicity of onboarding new marketers as a more unexpected benefit.
Storyteq has opened up new tactical marketing possibilities for Renault, allowing the brand to be far more strategic in how it rolls out campaigns at a national and local level.
Let us show you.
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