Localizing Marketing for Five Brands in an Instant
Renault and their five core brands (Renault, Dacia, Renault Samsung Motors, Alpine and Lada) are active across 128 countries, with millions of vehicles sold worldwide every year.
To give their local marketers in the UK the freedom to manage their own multichannel activity, Renault onboarded a version of Storyteq specifically tailored to the automotive industry. Campaign packages and customizable assets enable dealers to activate full campaigns in a matter of minutes, while local marketers have quick and easy access to on-brand content – freeing central marketing to focus on developing campaigns that drive sales.
£967k
savings on print in one year
99%
of creative assets produced correctly the first time
36.7%
boost in van sales (and 18% in car sales)
Storyteq powering Renault with…
Testimonials
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Streamline Creative Production
40%
Time reduction in creative production processes
100+
10k+
150
80-120
Video assets per week
50%
54.4%
Reduction in cost per asset
41.3%
100k+
Creative assets in Storyteq DAM