Essity delivers faster, higher-performing content across global markets with Storyteq.

Executive summary

Essity has transformed its content production model, moving from multiple agencies and technology tools to a united ecosystem centered around Storyteq. Now, it gets faster campaign activation, more consistency, and better performance.

6,000

assets produced in the first 6 months

“We’ve uncovered what is possible with the right team and technology in place, allowing us to transform the way we create content at scale. We now have an automation-first operating model, enabling the kind of speed, scale, and personalization our customers expect.”

Challenge

Essity’s previous content production model saw it relying on too many agencies and siloed technologies. This left the business struggling to deliver content with the consistency and speed it needed across global markets and a wide portfolio of brands.

In order to increase campaign performance across its B2B and B2C brands, it needed a system that reduced asset duplication, increased content consistency, and allowed for easy performance measurement.

Solution

Storyteq now joins Essity’s teams and processes together on one unified platform, resulting in seamless content workflows and greater visibility over content usage and performance.

Essity also uses templated content creation in Storyteq, meaning a single piece of content can be translated into hundreds, even thousands of channel-specific assets in a matter of seconds.

Result

With Storyteq, Essity hasn’t just onboarded new technology — it’s completely changed its ways of working. Seamless workflows and templated content creation mean campaigns move from briefing to final approvals at pace, allowing Essity’s brands to be more responsive to both customers and market changes.

Now that global teams are joined by Storyteq, its far easier for Essity to view, measure, and compare content performance. This promotes reuse of its best content and allows it to optimize campaigns in real time.