Delivering personalized content at national scale, and delivering an award-winning Bosch campaign

Challenge

PowerKraut is more than just a marketing agency – for over 15 years, they’ve been a strategic partner for mobility providers who want to do more than keep up. They combine data-driven insights, creativity, and a willingness to push boundaries. Bosch Car Service wanted to build a social campaign that would do two things:

1. Raise and unify national brand awareness for Bosch Car Service.

2. Empower 400+ local Bosch Car Service garages to connect with their own local audiences in a meaningful, personalized way, without losing the coherence of the central message.

The key challenge was scaling local relevance: how do you run a big campaign but still speak personally to each garage, and each community? How can you automate personalization at scale, without sacrificing quality or brand consistency?

Solution

With Storyteq, PowerKraut were able automate content production while keeping control over brand look and feel. Using structured data feeds and smart templates, they generated personalized assets for more than 400 Bosch Car Service locations, each with its own visuals, personalized copy, and landing page which were key to maintaining brand consistency but also speaking locally.

Once the assets were ready, PowerKraut launched a clever retargeting funnel across Facebook and Instagram. The national “#LikeABosch” video introduced the campaign, and anyone who watched at least 25% of the video, was later shown a localized ad from their nearest Bosch Car Service garage.

Together, PowerKraut and Storyteq made it possible to run a national campaign that felt personal at every location.

And, if local markets ever need to check brand guidelines, they’re all available within the Storyteq Content Portal, updated in real-time so everyone (everywhere) has access to the latest version.

Result

The campaign didn’t just make noise; it made an impact. By using the Storyteq platform, PowerKraut helped Bosch Car Service garages to show up authentically in their community while the national brand stayed strong and consistent.

571,538 people reached nationwide, with around 250,000 users actively engaged by watching at least 25% of the video.

3.4M million local ad impressions on social media across more than 400 Bosch Car Service locations.

Each location’s local campaign was shown 8,000 to 10,000 times to its relevant target audience.

Winner – Automotive Social Media Campaign Award 2024