Avolta connects 70 countries and delivers campaigns 33% faster with Storyteq

Executive summary

Avolta used Storyteq to transform how its global teams access, share, and activate brand assets. The result: faster campaign delivery, stronger brand consistency, and teams in 70 countries acting as one unified brand.

70

countries connected through a single platform

33%

faster time to market for campaigns

“Storyteq has become an invaluable part of how we work. It keeps us consistent, saves us time, and makes the brand accessible to everyone, everywhere.”

Challenge

Avolta is the leading travel retail and F&B player, home to well-known brands like Autogrill in Europe, Hudson in North America, and World Duty Free in the UK.

With marketing teams spread across 70 countries, keeping everyone aligned on the same brand guidelines and up-to-date assets was a daily challenge. Emails, file requests, and calls slowed campaign delivery, while regional teams struggled to access the right materials when they needed them.

Avolta needed a single source of truth for everything brand related. A space where teams could instantly find, share, and deploy creative assets without waiting for central approvals or chasing files across time zones.

Solution

Since partnering with Storyteq in 2020, Avolta has completely reimagined how it manages its global brand.

By centralizing all assets and communication in one place, Storyteq became Avolta’s global brand hub. They replaced scattered folders and email threads with instant access and transparency.

Teams at Avolta can now locate any logo, image, or campaign template in seconds. The built-in search and tagging system ensure the right materials are always available, empowering markets to work faster and more independently while staying fully aligned with global brand guidelines.

“One of the first benefits we had when we started using Storyteq was that we finally had one version of the truth. Fewer emails, fewer calls and everything was just there – 24/ hours a day, 7 days a week, 365 days a year.” – Mike Harrington, Global Head of Corporate Brand at Avolta

The shift to Storyteq didn’t just streamline workflows it changed how people worked. Teams across continents now share the same platform, access the same assets, and communicate in real time, without the need for endless coordination.

Result

Avolta’s time to market has improved by 33%, giving local and central teams more space to focus on creative quality and customer experience. With one platform connecting 70 countries, employees now work more efficiently and collaboratively than ever before, while feeling more connected to the global brand.

When Avolta unveiled its new brand identity in 2023, Storyteq played a critical role. Within just one day, every team around the world had access to the new guidelines, visuals, and assets ensuring a seamless, company-wide rollout.

“When we announced our new brand identity, we could cascade all information to 70 countries in one day. Teams everywhere embraced it because everything was available, online, and ready to use.” – Mike Harrington, Global Head of Corporate Brand, Avolta

Avolta continues to expand how it uses Storyteq, evolving from centralized brand management into a fully integrated, global marketing ecosystem. The focus remains on empowering every team with the tools and autonomy to tell the Avolta story seamlessly, creatively, and on-brand.