AdHive Group delivers campaign assets for McDonald’s 75% faster with Storyteq

Executive summary

AdHive Group used Storyteq’s Adaptation Studio to produce and coordinate more than 100 assets for McDonald’s South Africa’s Big Tasty x GALXBOY campaign.

By automating creative versioning and managing the rollout through one centralized workflow, AdHive Group reduced production time from 72 to 18 hours, delivering the campaign 75% faster without adding production resources.

75%

faster campaign production

15%

lower production costs

54

hours of production time saved

“The real value wasn’t just producing assets faster. It was giving our team more time to focus on the thinking that drives great work. Storyteq helped us scale a highly complex campaign without compromising quality, consistency, or creativity, allowing us to deliver exceptional value to McDonald’s under demanding timelines.”

Challenge

The Big Tasty x GALXBOY campaign was one of McDonald’s South Africa’s most integrated campaigns of Q2 2025.

AdHive Group was tasked with delivering more than 100 creative assets across a wide mix of formats and channels, including static OOH, Meta static and video, YouTube, video on demand and TikTok.

Each channel required its own specifications and creative variations. With compressed timelines and multiple channels needing to launch together, producing and coordinating every version through a traditional workflow would have required approximately 72 hours of production and deployment time.

AdHive Group needed a faster way to turn the campaign’s master creative into channel-ready assets, coordinate the complete rollout and meet the campaign deadline without expanding its production team.

Solution

AdHive Group used Storyteqs Adaptation Studio to bring campaign production into one centralized and scalable workflow.

Starting with the master creative, the team could generate the different versions and formats required for each campaign touchpoint without rebuilding every asset manually.

Storyteq enabled AdHive Group to:

Manage more than 100 campaign deliverables through one coordinated workflow.

Automate repetitive creative versioning across formats and channels.

Generate multiple variations from the campaign’s master creative.

Prepare assets for Meta, YouTube, video on demand, TikTok and OOH simultaneously.

Scale campaign execution without increasing internal production resources.

By removing repetitive adaptation work, AdHive Group was able to spend less time manually creating and coordinating individual assets and more time optimizing the wider campaign.

Result

With Storyteq, AdHive Group transformed the way it delivers complex, multi-channel campaigns for its clients.

The agency produced and coordinated more than 100 campaign assets in just 18 hours — a process that would previously have taken 72 hours. By reducing repetitive production and versioning work, AdHive Group saved 54 hours and delivered the campaign 75% faster without adding production resources.

More importantly, Storyteq gave the agency a more scalable model for client delivery. Instead of spending valuable time manually rebuilding assets for every format and channel, the team could manage the complete rollout through one centralized workflow.

This created more capacity for AdHive Group to take on high-volume campaign requirements, respond to demanding timelines and focus its expertise on campaign strategy and optimization rather than repetitive production.

For AdHive Group, creative automation is not simply a faster way to produce assets. It is a way to deliver more for clients while keeping production efficient, coordinated, and scalable.