In this interview, Dennis Ritter, Digital Marketing Execution Lead at Dr. Oetker, shares how the global food brand uses Storyteq to localize ad campaigns, cut costs, and speed up delivery for local markets across the business.
With international brand managers creating and templating campaigns centrally, Dr. Oetker gives local colleagues and their media agencies direct access to the tool, letting them choose which assets to run and which content to localize, all rendered on demand.
The results are clear. Dr. Oetker saw a significant decrease in cost per asset and lead time, with local teams now getting a ready-to-publish asset in just 5 minutes instead of waiting on lengthy production cycles. The change has also made day-to-day work easier for colleagues, who now have a simple, self-serve tool at their fingertips.
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