How ASOS achieved 40% faster campaign delivery through smarter content production

Executive summary

Leading online fashion retailer ASOS requires quick-fire, high-volume content production. Storyteq has replaced ASOS’ manual processes, meaning the brand is able to produce content at speed and scale, keeping pace with fashion’s fast-moving world.

1-hour

turnaround from brief to channel

40%

faster creative production

“Storyteq has made it really efficient for us to build our assets – we use Storyteq for the majority of our campaigns now. It’s a much quicker turnaround and the cost savings associated with that are huge.”

Challenge

The fashion industry moves so quickly that businesses need to be able to match that speed in their content production.

ASOS is a market leader, but needed to rethink its production model to deliver more content at speed, and stay ahead of competitors. Delays in approvals and a reliance on traditional, manual processes were limiting its creativity, along with its ability to respond to market shifts and keep pace with seasonal campaigns.

Solution

Storyteq gives ASOS’ teams self-serve content templates, which means they can find, adapt, and deploy content to multiple channels with minimal effort. It keeps campaigns moving quickly, and means there is much less back and forth between project managers and creative teams.

Workflows are also run on Storyteq, with automated task assignments and an intuitive UI reducing the time spent on boring, repetitive production tasks.

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Result

Storyteq has sped up ASOS’ campaigns, reduced content bottlenecks, and freed teams from tedious tasks so they can concentrate on important creative and strategic work.

Asset creation time has been reduced by 40%, which is a massive advantage when delivering time-sensitive fashion campaigns.

Using Storyteq has empowered project managers to take greater control of campaigns, made reviews and approvals simple, and means ASOS no longer has to outsource work to an external design agency.

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