How BMW keeps branding consistent worldwide with one source of truth for campaign rollout.

Executive summary

Instantly recognizable around the world, BMW knows the importance of keeping its branding strong and consistent. It’s why it uses Storyteq to manage content and campaigns seamlessly across multiple different markets and dealerships.

9,000

BMW assets available

3

weeks to build BMW’s bespoke portal

100+

configured pages on their portals

“Thanks to Storyteq, we’re not only more consistent in how we communicate with our customers, but we’re also able to speak to different markets with greater precision than ever before.”

Challenge

BMW is active in markets across the globe, with each campaign needing a huge amount of content, all of which must be aligned to its intricate brand guidelines. With all of that to consider, the brand found it a challenge to keep its marketing consistent while still being as agile as required at a local dealership level. What BMW required was a centralized system to make sure all content reached the high standard its customers expect, but also gave local teams more flexibility.

Solution

By using the Storyteq Content Portal, BMW now has one place for all its live campaign content and guidelines. BMW’s teams are united on a cohesive platform that means it can deploy campaigns quickly to any region, without worrying about brand compliance. As BMW now has one source of truth, there are fewer manual steps and processes when approving content, and teams are able to focus more on innovation rather than admin.

Result

With all teams now having access to the relevant tools and guidelines, wherever they are in the world, BMW is getting a much more consistent message across regions.

It means BMW is delivering a unified brand message through its markets, but is also able to be quick and precise in its local marketing too.

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