Client
Industry
Retail
Connecting 35 markets in one platform for agile, on-brand campaign rollout
Executive summary
Known for shoemaking excellence since 1825, Clarks needed to uphold its brand legacy across global markets. Clarks has connected its teams and processes through Storyteq, and now achieves faster campaigns and greater brand consistency.
100,000
creative assets stored
35
countries using the DAM system
1
global platform for asset distribution
“Storyteq’s technology brings everything together and delivers real-time collaboration.”
Challenge
Campaign creation for Clarks was run mostly on email, which led to time delays, too many content versions flying about, and a difficult review and approval process.
Clarks was finding it difficult to get content to market on time, with the lack of cohesion in its systems impacting day-to-day tasks as well as wider strategic goals. It needed a platform that connected its teams and processes in one place to keep up with modern marketing demands.
Solution
Clarks has replaced inefficient processes with Storyteq, which has created a far more connected marketing infrastructure. Storyteq’s Content Portal (DAM) makes it easy for teams to access on-brand assets which can be instantly adapted for their local markets and different channels, while sticking to brand guidelines.
And with all content now running through Storyteq’s all-in-one centralized platform, its teams and departments are collaborating much more effectively.
Result
Being able to move quicker means Clarks is now much more agile and responsive to market changes. The brand is connecting more impactfully with its audiences through content that is consistent with Clarks’ branding, but also feels locally relevant to each market.
Local teams can borrow and learn from each other’s campaigns thanks to centralized DAM access, which is making Clarks much more innovative in how it goes to market.
Let us show you.
Chat with our team to see just how effortless campaign rollouts can be.
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