Client
Costa
Industry
Hospitality
Costa Coffee accelerates campaign production by 20%, delivering on-brand content at scale
Executive summary
Seasonal campaigns for Costa need high-volume, consistent content that keeps to the brand’s guidelines, ready for execution across a nationwide store estate. Through Storyteq, Costa gets channel-specific content at speed and scale, meaning campaigns launch on time, with real impact.
187,954
total assets created
20%
faster content production
“It’s the best launch of a campaign to date. We produced a huge volume of high-quality content at pace to bring summer to life throughout our estate.”
Challenge
Costa’s main challenge in delivering its summer campaign was keeping all of its content on-brand and compliant across hundreds of nationwide stores, without losing quality.
It needed a way to take the core creative for its new range and translate that into content for every channel and format, without relying on time-consuming manual processes.
Solution
By using Storyteq dynamic templates, Costa was able to generate high-volume creative assets in a matter of seconds, ensuring everything stayed on-brand.
This significantly reduced reliance on manual work, with creative and design teams spending less time on adaptations for different channels and more on creative ideation.
Result
Through Storyteq, Costa was able to produce 1,085 unique pieces of content for its summer campaign. Across its physical locations and digital channels, this amounted to 186,954 assets in total, spanning POS, social media, OOH advertising, and more.
By using templated content production, Costa saved 20% on its typical production timelines and delivered what it described as “the best launch of a campaign to date”.
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