Costa Coffee accelerates campaign production by 20%, delivering on-brand content at scale

Challenge

Costa’s main challenge in delivering its summer campaign was keeping all of its content on-brand and compliant across hundreds of nationwide stores, without losing quality. It needed a way to take the core creative for its new range and translate that into content for every channel and format, without relying on time-consuming manual processes.

Solution

By using Storyteq dynamic templates, Costa was able to generate high-volume creative assets in a matter of seconds, ensuring everything stayed on-brand. This significantly reduced reliance on manual work, with creative and design teams spending less time on adaptations for different channels and more on creative ideation.

Result

Through Storyteq, Costa was able to produce 1,085 unique pieces of content for its summer campaign. Across its physical locations and digital channels, this amounted to 186,954 assets in total, spanning POS, social media, OOH advertising, and more. By using templated content production, Costa saved 20% on its typical production timelines and delivered what it described as “the best launch of a campaign to date”.