Dr. Oetker produces ready-to-publish campaign assets in 5 minutes

Challenge

For Dr. Oetker, adapting centrally created campaigns for local markets was adding time, cost and workload to campaign production. Each campaign needed to be localized and prepared in the formats required by different markets, while maintaining the quality of the original creative.

The international marketing team wanted to make this process more efficient, reducing the time and cost involved in producing individual assets and making it easier for local teams to get the campaign content they needed.

The brand needed a technology partner that would link its teams, keep content consistent, and take some of the repetitive manual workload out of its content production.

Solution

With Storyteq, Dr. Oetker has made it easier for local teams to access and adapt centrally created campaigns, without the need for lengthy production processes.

Campaigns developed by international brand managers are turned into adaptable templates in Storyteq. Local teams and their media agencies can then access these templates directly, selecting the campaign assets and elements they need for their markets.

Rather than producing each adaptation separately, assets are generated on demand. This gives local teams a faster, more straightforward way to prepare campaign content while maintaining the quality of the original creative.

Result

Since introducing Storyteq, Dr. Oetker has significantly reduced both the cost per asset and the time needed to prepare localized campaign content. Local teams can now access and adapt campaign assets themselves, with ready-to-publish content available in as little as 5 minutes. This has also reduced the workload for local colleagues, making it easier to get the content they need for their campaigns. For Dr. Oetker, the result is a more efficient approach to campaign localization, spending less time and budget on adapting and formatting content while maintaining the quality needed for local markets.