Entain saves 200 hours by automating content creation across global markets

Executive summary

When you’re a global organization with a wide portfolio of brands, it’s easy for your marketing to get stuck in endless briefs and amends. Storyteq has helped Entain make its content production faster and more efficient so that it can connect better with customers around the world.

15%

decrease in design briefs received

20

hours of design time saved with one template

“We’ve gone from five or six people manually executing every brief, to self-serve content that is ready in a matter of minutes.”

Challenge

As one of the world’s biggest sports betting and gaming groups, Entain has to keep up with a market that moves quickly. But being active across multiple brands and 27 countries, its manual processes were creating bottlenecks that slowed down campaigns and increased costs.

Entain needed a tech solution that meant it wasn’t relying solely on repetitive manual work to get its content to market, and could instead create locally relevant content at speed and scale.

Solution

Entain has transformed its content production with Storyteq, moving to a model that gives teams the power to localize content from pre-approved templates

It means marketers can self-serve content at scale for every market and channel, and keep pace with trends and changes, without briefing every requirement into the design team.

Workflows are much more streamlined, with content flowing through teams and processes at a faster pace and with less need for intervention.

Result

With Storyteq driving Entain’s content production, it’s able to be more responsive to market needs and ultimately deliver more relevant content to its global audiences. Storyteq has significantly reduced the time between the first spark of a campaign idea and that campaign going live in all of Entain’s channels and markets.

Content is automated in seconds through Storyteq, meaning the Entain creative team is no longer weighed down by tedious, repetitive manual tasks. What’s more, teams across Entain’s marketing operations are collaborating more effectively as they’re all working from the same system.

Within a few weeks of launching Storyteq, it had already saved 200 manual hours in its content production. Entain is creating more content (and better content) in a shorter amount of time, while unburdening its creatives from those soul-crushing, repetitive manual tasks.