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Improving Global Workflow and Creative Production Efficiencies
When sponsoring large events around the globe, Heineken need to consider advertising, packaging, retail and POS – in 28 languages and 160 countries.
Global brand playbooks in Storyteq Brand Portals ensure that their campaign guidelines are always 100% up to date. This allows Heineken to focus on building strong concepts, turning them into master templates with dynamic fields for instant localization.
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4600+
Storyteq users across 80 countries
40%
overall cost reduction
40k
creative assets generated from templates
Storyteq Powering Heineken With…
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