40% Cost Saving on Content Production to 160 Countries

Executive summary

160 countries. 28 languages. That’s a lot of content, and Heineken turned to Storyteq to make sure everything it created was on-brand and locally relevant in every market.

40%

overall cost reduction

4600

Storyteq users across 80 countries

40k

creative assets generated from templates

“The old process we used to take to convert our assets to ads was too slow and didn’t allow for large-scale personalization. On top of that, we had too little control on the output. With Storyteq, that has all changed.”

Challenge

Heineken is one of the most recognizable beer brands in the world, active in 160 countries, 28 different languages, and countless channels. With so many markets, it’s easy for content quality and brand consistency to slip.

Heineken’s content production was slow, and relied on decentralized, mostly manual processes. This was leading to delayed campaigns, high costs, and inconsistent branding. The content it was producing lacked the personalization and localization to really connect with customers across all of its markets.

The brand needed a technology partner that would link its teams, keep content consistent, and take some of the repetitive manual workload out of its content production.

Solution

Storyteq now sits at the heart of Heineken’s content production, automating manual processes to keep campaigns running on time, without going over budget.

Content templates not only help Heineken generate thousands of different assets in seconds, but also make it easy for individual markets to produce their own localized assets without going off-brand.

And, if local markets ever need to check brand guidelines, they’re all available within the Storyteq Content Portal, updated in real-time so everyone (everywhere) has access to the latest version.

Result

Heineken has completely transformed its content production through Storyteq. Big wins include a huge (40%) drop in production costs, and a rise in brand consistency across its content.

With teams working from pre-approved content templates, Heineken is also seeing fewer amends, freeing up creative teams to do more of the work they love. Joining all teams on one system has resulted in better communication and alignment between departments, which Heineken credits with creating a more innovative working culture.

Storyteq has made Heineken’s content production faster, less costly, and more relevant. It means the brand is now communicating better with audiences in every market, and getting more value from every piece of content it creates.   

Want to see how it works?
If you need a lot of content for different audiences, but are struggling to get it right without going over budget, then we can help.