Kroger makes 90% of its promotions fully shoppable with Storyteq

Executive summary

Kroger transformed its weekly promotions with Storyteq, moving from static print ads to dynamic, data-driven digital experiences. Today, 90% of its promotions are fully shoppable, helping drive greater customer engagement and conversions across thousands of locations.

90%

of promotions now fully shoppable

10K+

weekly promotions unlocked

2000+

locations supported

“This unlocks a scalable, shoppable experience that drives real customer engagement and eCommerce growth.”

Challenge

Making weekly promotions more relevant, shoppable and scalable.

Kroger is one of the largest grocery retailers in the United States, operating more than 2,800 stores across 35 states and the District of Columbia, and serving over 11 million customers daily.

For Kroger, traditional print-based weekly ads were limiting how promotional content could be delivered to customers. As the retailer moved towards digital experiences, it needed a way to turn static promotions into more interactive, shoppable content.

Doing this at scale also meant connecting promotions with up-to-date product information and delivering consistent content across thousands of locations.

Kroger needed a more connected, data-driven approach that could support growing demand for personalized promotions while keeping information relevant and accurate.

Solution

Connecting product data and promotional content.

Storyteq delivered a data-driven retail promotion engine to transform Kroger’s promotional workflows.

Weekly print ads were converted into interactive, shoppable digital formats, with real-time SKU-level data integrated into promotions to keep product information accurate and up to date.

A unified workflow created a single source of truth across channels, connecting the data and content needed to produce Kroger’s weekly promotions. The system could then scale that content consistently across more than 2,000 locations.

This enabled Kroger to turn its weekly ads from static promotional content into a live, data-powered commerce channel.

Result

Turning 90% of promotions into shoppable experiences.

With Storyteq, more than 90% of Kroger’s promotions became fully shoppable, transforming weekly promotional content into digital experiences customers could engage with directly.

The retailer has also seen increased visits and coupon clips, alongside higher conversion rates and improved purchase behavior. The new approach also enabled dynamic, personalized promotional experiences to be delivered consistently across thousands of locations.

With promotional content supported by real-time product data, Kroger can deliver more relevant shopping experiences at scale, improving customer engagement while making its promotional operations more efficient.