Superside cuts motion production time by 60% with creative automation.

Executive summary

Superside uses Storyteq to automate high-volume motion production for global brands, freeing creative teams from repetitive versioning and dramatically accelerating campaign delivery. By transforming After Effects projects into dynamic, reusable templates, they are able to deliver personalized video assets not only at scale but faster, more consistently, and at a fraction of the previous production effort.

60%

reduction in overall production time

$11k

saved per project on average

98.9%

reduction in campaign roll out time

“Storyteq aligns perfectly with our organization’s future goals. We both strive to find efficiencies within the creative process and streamline old and outdated traditional workflows. The platform has helped us increase productivity by 60-70%.”

Challenge

As a subscription-based, AI-powered creative service supporting some of the fastest-growing brands, Superside faces constant demand for high-quality motion content. Their clients increasingly needed large volumes of personalised videos, multi-language variations, and fast campaign rollouts, all while maintaining strict brand and legal standards.

Before Storyteq, this meant significant manual work. After Effects files required dozens of hours to set up, adapt, and version, especially for campaigns that needed hundreds of outputs across formats and markets. Delivering at the speed clients expected would require either growing headcount or finding a smarter way to automate production.

Superside needed a solution that could scale motion output without compromising creative quality, overloading their designers, or slowing down delivery timelines.

Solution

Superside have used the Storyteq platform to rebuild their motion workflows from the ground up. By converting After Effects projects into dynamic templates, they gained the ability to generate complete sets of personalised assets in minutes rather than days.

A fantastic example is their “Superside Wrapped” campaign, where a single master video was transformed into a dynamic template allowing Superside to generate 458 unique outputs for their customer base within just a couple of weeks, something that without storyteq would be impossible.

Below you can see a video created for Reddit, a client of Superside, for the ‘Superside Wrapped’ campaign.

The templated approach ensured perfect brand consistency and had a huge positive impact on the workflow speed. Tasks that once required full-time production designers for weeks were reduced to a fraction of the time. File setup hours dropped, and rendering time fell from 45.8 hours to just 30 minutes, giving Superside near-instant turnaround for even the most complex campaigns.

By combining design expertise with Storyteq technology, Superside established a hybrid model that kept them in full creative control while unlocking new production efficiencies.

Result

Storyteq has reshaped how Superside delivers motion content. By eliminating repetitive manual work, they’ve reclaimed more than 109 hours on individual projects, resulting in significant cost efficiencies — in some cases equating to over $21k saved on a single campaign. These efficiencies make it possible for Superside to take on more motion work, expand service offerings, and deliver faster, more personalised content to their clients without increasing headcount.

The improvements in consistency and speed have also strengthened Superside’s positioning with their own customers. With automated versioning and instant adaptation capabilities, they can now respond to changing client needs with greater agility, deliver evergreen campaigns more efficiently, and maintain a competitive edge in a market where quality and rapid turnaround are equally critical.

Perhaps most importantly, Storyteq gives Superside a scalable foundation for future growth, making automation not just a workflow improvement, but a strategic advantage.