50% faster production and double the content: how Storyteq and The Marmalade scaled Nutella’s storytelling

Executive summary

Nutella, one of Ferrero’s most beloved brands, wanted to give its global and local marketing teams a faster, smarter way to create high-quality, on-brand social content. Nutella was able to transform its “Mix & Match” content library into a dynamic, tech-enabled toolbox giving every market the power to create locally relevant assets in seconds, while keeping creative quality and brand consistency intact.

50%

faster content production

2x

increase in content output

1B+

unique asset combinations available

“With Storyteq’s expertise in content automation and their easy-to-use platform, marketers can now create bespoke on-brand videos in just a few clicks without any editing skills needed. We pour a lot of passion and care into creating our assets. And with Storyteq as our partner, we can be assured that they’re used to their full potential.”

Challenge

Nutella’s global brand worked together with The Marmalade to elevate its digital product experience with high-end, modular content. The Marmalade created a rich library of scenes, talents, and carriers that markets could download and assemble manually. The content was great, but the process was still time-consuming and risked inconsistent brand results as all assets were open for use by local markets. Local teams needed to be able to mix and match content quickly and confidently, without breaking brand guidelines or relying on external support for every adaptation. That’s where Storyteq came in: to turn the library of assets into a truly dynamic, scalable template.

Solution

Storyteq and The Marmalade worked side-by-side to evolve Nutella’s existing creative library into a scalable template, making the ‘Mix & Match’ concept truly effortless.

Smart templates with built-in logic: Storyteq’s “show-if” functionality ensures that every combination, whether it’s an Indian family, a European breakfast scene, or a specific bread type stays culturally relevant and on-brand.
Personalization at speed: Local teams can now generate the perfect combination of scenes, talents, and assets with a few clicks, instead of manually stitching videos in editing software.
Real-time rendering: What once took weeks of agency time now takes under a minute. The average render time per asset is just 40 seconds.
Creative freedom with control: Markets still choose the most relevant content for their audience, while brand consistency is maintained automatically.

Together, The Marmalade’s creative vision and Storyteq’s platform enabled Nutella to scale its storytelling globally.

Result

The collaboration has reshaped how Nutella produces and shares content globally.

1B+ unique asset combinations available within the Nutella template to create hyper personalized, relevant content for each market
Streamlined production time by 50% while doubling the amount of content produced
Render times reduced from two weeks to 40s
100% brand control through automated talent and storyline rules

This collaboration increased efficiency and global consistency for one of the world’s most iconic FMCG brands, making campaign delivery for Nutella faster, simpler, and more aligned across local markets – proving how Storyteq’s technology and agency creativity can work seamlessly together.