Online Guide
The ultimate guide to Creative Automation
In this guide, we’re sharing everything you need to know about Creative Automation: what it is, why it matters, and how it works. Plus, we give you all the ins and outs on producing and scaling assets by sharing best practices, frameworks, and tips from key leaders.
It’s time to bid your old processes goodbye and turn them into seamless, new ones that elevate your organisation.
With highlights from creative and
marketing leaders from companies like:
What’s inside this guide
We spoke to creative and marketing leaders across industries like gaming, finance, consumer brands, agencies and more to get their tips on how to execute a winning Creative Automation strategy.
In this guide, we’re covering:
What Creative Automation is and why it’s crucial for your brand
Adopting Creative Automation to support your global advertising ops
How to use personalised content to create experiences at scale
Why creativity remains the number one factor driving ROI
Democratising automation to unleash creative potential
Chapters
Each chapter can be read independently, so you can jump to any topic that is relevant to you.
Featuring:
Product Owner, InnoGames
Vice President, VIA Productions
Creative Lead, Google
Featuring:
Creative Ops, Wieden + Kennedy
Content Marketing Strategist, VIA Productions
Featuring:
Online Marketeer, Allianz Direct
Global Manager, Jägermeister
Featuring:
Ex-Marketing Lead, Heineken
Content Manager, Affinity Petcare
Featuring:
Content Manager, Affinity Petcare
Featuring:
Head of Art, Product Madness
Founder, Joinative
Marketing Manager, RBC Ventures
Featuring:
Online Marketing, Allianz Direct
Founder, Joinative
Featuring:
Voodoo
Perfetti van Melle
Boomerang agency
Perspectives
In the spotlight
Check out what our contributors have to share on producing premium creatives at scale. Learn what Creative Automation means for the future of creatives, marketers and businesses.
Chiara grigolini
“Branding is a big point – it’s crucial to keep consistency across all creatives and all channels, otherwise it’s hard to both recognise the brand and to build it up over time.”
Global Digital Content Manager Affinity Petcare
Sebastian seeber
“We face a constant change and increase of platforms, channels, partners and formats, which leads to an increasing number of assets being needed every month.”
Product Owner InnoGames
Nathan Babian
“Being able to dynamically create content has given us the best of both worlds – and we’ve been able to set up a process where we create curated content for our retail clients.”
Vice President VIA Productions
Download the guide
This guide includes:
A detailed account that explains why producing creatives at scale does not mean compromising on quality standards
A breakdown of key practices on Creative Automation workflows, integration with DAMs and how creative operations come into play
Insights from key marketing and creative leaders to guide and inform your efforts
Real examples from top performing brands that leverage high-quality creatives in their ad strategy
Download the guide
Guide available in PDF format
