Whether you are a digital creative lead or a global marketing manager, the holiday season always comes with its challenges. With an increase in demand, it’s easy to fall behind and not make the most of your ad campaigns. ...
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Product Owner of Storyteq’s After Effects extension Jeroen Rommelaars on the release of V2.0
With our After Effects extension, you can turn any existing After Effects project into a template with dynamic variables. Think of background colors, voiceovers, actors, or products as now elements which you can choose to easily swap out for other variations. There...
Fighting ad fatigue in a saturated content landscape: What you need to do
Let’s face it. The market is oversaturated. According to Story Brand’s Donald Miller, a person is exposed to at least 3,000 marketing messages per day. HubSpot defines this as a reason for ad fatigue, which occurs when your audience becomes tired of seeing...
“How I think in templates” with Chief Template Maker Guido Postma-Eijrond
How would you define template-thinking? And why is it important? Envision your design with various combinations of dynamic content. Imagine how all elements can automatically adapt to all different scenarios that might be relevant to the campaign, and design for...
How embracing Creative Automation can free up creativity time for designers
Entain, one of the world’s largest sports betting and gaming groups with brands like Ladbrokes and bwin, has to contend with a complex marketing landscape which moves at an immense pace. Relevant and contextual advertising is difficult to constantly achieve in such a...
CrazyLabs’ Creative Lead Raquel Korman on the twists and turns of advertising in the hyper-casual space
For many companies, the key to strong, scalable creative production that both delights users and moves the needle boils down to one thing: producing creatives that strike the right balance between creativity and efficiency. Curious to learn more? We chatted with...
Affinity Petcare’s Chiara Grigolini on producing ad creatives that make an impact in the FMCG space
What makes an ad creative powerful? For many in the advertising community, it’s about being human-first, using data insights as a starting point, and keeping creativity at the forefront. After all, producing thoughtful and targeted ad creatives will help...
Gameloft’s Marketing Artist Jamora Crawford on her creative process
In gaming, combining human creativity with automation in the right way can unlock opportunities for both your audience and your team. And in Marketing Artist roles, working closely with game designers and UA managers not only enhances the engagement with your...
Creative Automation: Frequent terms you need to know
Until today, little has been said and written regarding Creative Automation as it’s still a fairly new concept used in advertising. Therefore, we’ve created a comprehensive glossary which offers a series of simple, bite-sized explainers to help anyone understand what...
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