It is no secret that the tech industry is still a largely male-dominated industry. Especially when it comes to leadership positions as less than 20% of them are filled by women. Of course, in the early days we didn’t look at statistics like these. I was the fourth...
While I was always ambitious, at the start of my career I wasn’t sure what area of business or what role I wanted to grow into. I did not have a clear goal in mind, as I lacked inspiring examples of career-driven women around me. Only later, after working in different...
Anytime Fitness was suffering the malaise common with franchise brands; small, busy head offices and proactive networks of growing franchises mean keeping up with the demands for local marketing usually defaults to ‘local DIY marketing’ and core brand standards...
Whether you are a digital creative lead or a global marketing manager, the holiday season always comes with its challenges. With an increase in demand, it’s easy to fall behind and not make the most of your ad campaigns. Everyone is doing their holiday shopping....
With our After Effects extension, you can turn any existing After Effects project into a template with dynamic variables. Think of background colors, voiceovers, actors or products as now elements which you can choose to easily swap out for other variations. There are...
Let’s face it. The market is oversaturated. According to StoryBrand’s Donald Miller, a person is exposed to at least 3,000 marketing messages per day. HubSpot defines this as a reason for ad fatigue, which occurs when your audience becomes tired of seeing...
How would you define template-thinking? And why is it important? Envision your design with various combinations of dynamic content. Imagine how all elements can automatically adapt to all different scenarios that might be relevant to the campaign, and design for...
Entain, one of the world’s largest sports betting and gaming groups with brands like Ladbrokes and bwin, has to contend with a complex marketing landscape which moves at an immense pace. Relevant and contextual advertising is difficult to constantly achieve in such a...
For many companies, the key to strong, scalable creative production that both delights users and moves the needle boils down to one thing: producing creatives that strike the right balance between creativity and efficiency. Curious to learn more? We chatted with...
Receive monthly articles and interviews on how to improve your creative workflows, maximize your creative output, and accelerate go-to-market time while saving time and money.