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Interview with Chiara Grigolini on Impactful Creatives in Advertising in FMCGÂ
What makes an ad creative powerful? For many in the advertising community, it’s about being human-first, using data insights as a starting point, and keeping creativity at the forefront. After all, producing thoughtful and targeted ad creatives will help...
Is AI the newest member of your marketing team? The Storyteq Lab into generative AI has launchedÂ
If you’ve been following the news recently, you’ll have noticed AI featuring heavily amongst the headlines – and the coverage has not always been positive. Professor Yoshua Bengio, one of AI’s original pioneers, confessed his concerns over AI’s application to the BBC,...
Unlocking Creative Potential with Contextual Advertising and Creative Automation
Tabitha Winter shares her insights on how Entain harnessed Creative Automation to create relevant and contextual advertising at scale. She emphasises the importance of personalising campaigns, speaking directly to target audiences and the role of Creative Automation...
Sky’s Head of Technology Simon Greening on the journey from PDF spreadsheets to one system for all things brand and resource management
With 600+ employees, Sky Creative is one of the biggest in-house creative agencies in Europe. Changes to their technology mix were necessary when a lack of clarity and visibility emerged from the variety of communication channels, isolated departments working...
Simon Says: Time for a MarTech ecosystem rethink?
Marketers questioned by Gartner for its 2022 Martech survey use – on average – only 42% of their marketing technology’s capabilities. This is down significantly from 2020’s already dismally low figure of 58%. So, what’s going wrong? According to Gartner, the...
International Women’s Day 2023: Storyteq Chief of Staff Renée Reijnders on Balancing Work and Family
It is no secret that the tech industry is still a largely male-dominated industry. Especially when it comes to leadership positions as less than 20% of them are filled by women. Of course, in the early days we didn’t look at statistics like these. I was the fourth...
International Women’s Day 2023: Storyteq COO Kim de Graaff on the importance of positive role models for women in the workplace
While I was always ambitious, at the start of my career I wasn’t sure what area of business or what role I wanted to grow into. I did not have a clear goal in mind, as I lacked inspiring examples of career-driven women around me. Only later, after working in different...
Anytime Fitness New Zealand’s Marketing Manager Vanessa Parker on discovering the power of Brand Portals for maintaining brand consistency
Anytime Fitness was suffering the malaise common with franchise brands; small, busy head offices and proactive networks of growing franchises mean keeping up with the demands for local marketing usually defaults to ‘local DIY marketing’ and core brand standards...
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