Entain, one of the world’s largest sports betting and gaming groups with brands like Ladbrokes and bwin, has to contend with a complex marketing landscape which moves at an immense pace. Relevant and contextual advertising is difficult to constantly achieve in such a...
Whether you are a digital creative lead or a global marketing manager, the holiday season always comes with its challenges. With an increase in demand, it’s easy to fall behind and not make the most of your ad campaigns. Everyone is doing their holiday shopping....
For many companies, the key to strong, scalable creative production that both delights users and moves the needle boils down to one thing: producing creatives that strike the right balance between creativity and efficiency. Curious to learn more? We chatted with...
What makes an ad creative powerful? For many in the advertising community, it’s about being human-first, using data insights as a starting point, and keeping creativity at the forefront. After all, producing thoughtful and targeted ad creatives will help...
In gaming, combining human creativity with automation in the right way can unlock opportunities for both your audience and your team. And in Marketing Artist roles, working closely with game designers and UA managers not only enhances the engagement with your...
Until today, little has been said and written regarding Creative Automation as it’s still a fairly new concept used in advertising. Therefore, we’ve created a comprehensive glossary which offers a series of simple, bite-sized explainers to help anyone understand what...
For many brands, premium creatives are a top priority – but not all campaigns are made equal. In today’s world, the need for content in all forms, for a global audience, is growing exponentially. Our relentless appetite for new and relevant content has propelled us...
For many brands, premium creatives are a top priority – but not all campaigns are made equal. We spoke to five marketing and creative leaders on what ad fatigue means for their advertising, their ideas, and the solutions they came up with to make their campaigns...
Digital marketing has never been more in than it is right now. All the brands are adopting it, and for obvious reasons: it produces results. The only issue is that millions of other people are fighting for the same attention as you are. The harsh truth? Banking on the...
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