Luckily Creative Automation, which refers to reducing the amount of manual labour involved in the creative design processes, offers a solution. With it, design teams can easily work from templates designed by the global team, making sure that they can localise content...
Not only does Return on Ad Spend serve as a metric to demonstrate how advertising investments directly translate into revenue, but it also serves as a dynamic tool for fine-tuning ongoing campaigns, optimising resource allocation and significantly improving future...
Surprisingly, even with limited resources and smaller creative teams, significant improvements to reduce creative turnaround time are possible. This guide aims to give you the strategies you need to tackle this challenge head-on. We'll begin by exploring the vital...
In the expansive world of content, the importance of creative workflows often gets overshadowed. Given that marketing and design significantly influence the success path of a campaign, having robust processes at every stage is non-negotiable. We'll delve into the...
With over 60,000 users who have already generated roughly 3 million unique images between them, Pixelz.ai are at the forefront of the movement towards generative AI. Now, they join Storyteq’s dedicated R&D department to further build on our growing...
gest grocery store chain in the Netherlands (with 37% of the market share), creating personalised digital in-store advertising is a challenge. However, through the use of Creative Automation and dynamic elements, they have been able to craft and execute...
When it comes to digital advertising, brands and agencies need to ensure their creative content remains engaging, relevant and effective, in order to continually resonate with their target audience. This is where Dynamic Creative Optimization (DCO) comes into play....
What are dynamic templates? Dynamic templates consist of a base creative asset (video, banner or image) with elements which are set to be dynamic or swappable. These can be changed from a data trigger. Text, images, sound or entire dynamic video scenes can be swapped...
What makes an ad creative powerful? For many in the advertising community, it’s about being human-first, using data insights as a starting point, and keeping creativity at the forefront. After all, producing thoughtful and targeted ad creatives will help...
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