If you are a marketing manager or digital creative lead, you might know what scaling your content production can do for your business in a time of rapid digital growth. We want to help awareness efforts by allowing Google clients to elevate the performance of all of...
It takes courage for creative people in top global companies to trust in the powers of automation to propel their creative output. Like a new parent handing over their child to a nursery teacher on their first day of school, the sudden idea of lacking control can be...
In this article, I will be sharing the behind-the-scenes of building and improving our own product development process that revolves around collaboration, feedback, frameworks and best practices. At Storyteq, we’ve always focused on building a product which our...
For many companies, the key to strong, scalable creative production that both delights users and moves the needle boils down to one thing: producing creatives that strike the right balance between creativity and efficiency. Curious to learn more? We chatted with...
In gaming, combining human creativity with automation in the right way can unlock opportunities for both your audience and your team. And in Marketing Artist roles, working closely with game designers and UA managers not only enhances the engagement with your...
Until today, little has been said and written regarding Creative Automation as it’s still a fairly new concept used in advertising. Therefore, we’ve created a comprehensive glossary which offers a series of simple, bite-sized explainers to help anyone understand what...
Dynamic Creative Optimization (DCO) helps marketers to create, test, learn, and act faster in marketing campaigns. Read more on how DCO brings creatives to the next level with expert insights from the Publicis Groupe. Today, modern marketing and creative teams need to...
Managing the lifecycle of digital content is tricky business because it involves a lot of coordination and projects that are often overlapping. Having a clear plan of what content you need, who is going to create it, and where it will be used is a great start, but...
If you are a CMO, creative lead or brand manager, you already know what scaling your content production can do for your business in a time of rapid digital growth. You’ve probably even told your organisation to get you there already. So why is your move to Creative...
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