It’s a huge honor for our DAM to be recognized by Gartner, one of the most influential names in tech research and consultancy.
A Magic Quadrant™ provides a graphical competitive positioning of four types of technology providers, in markets where growth is high and provider differentiation is distinct: Leaders, Visionaries, Niche Players, and Challengers. We know too well that the DAM space is fiercely competitive. So, being named a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Asset Management means a lot to us.
“We’re truly honored to have been named a Leader in the 2025 Gartner Magic Quadrant for Digital Asset Management, particularly having been placed as a Leader for Content Marketing Platforms for the last two years. Through Storyteq, our clients are now getting real asset intelligence, enabling them to optimize the content they execute in any and every market, reduce time to market, and ultimately deliver more impactful customer-facing Campaigns.” – John Kirk, Chief Strategy Officer at ITG and Storyteq
You can check out the full report here.
There were three key areas that we think make Storyteq stand out…
1. Native AI innovation.
Our use of AI-generated enablement capabilities for asset creation, modification, and marketing materials (email outlines, content templates, etc.).
These features save creative teams hours of tedious manual work without relying on outside software for help. Global brands can create and adapt content much faster.
2. Brand Asset Management (BAM) capabilities.
Storyteq’s DAM supports multiple portals and centers for both front-end and back-end users. It’s easy for teams to access assets and use them – limited only by the permissions you’ve set.
Storyteq’s computer vision capabilities provide asset descriptions and keywords to make assets easy to find. Plus, there’s a self-serve CMS editor that’s easily accessible from the DAM too.
“A fraction of the time to self-serve the necessary asset. Available instantly.” – Richard Mangan, Head of Creative Operations, Entain
3. Worldwide enterprise support.
We have many partnerships with global consultancy and independent software vendors to help product utilization. Our DAM’s UI can be configured to support any language. Plus, multitenant instances let global enterprises manage different brands’ content from one provider.
You can download the 2025 Gartner Magic Quadrant™ for Digital Asset Management here to learn more about the latest in DAM.
Want to see how global brands such as Heineken, BMW, and ASOS localise on-brand content faster with Storyteq? Book a demo.
Disclaimer: Gartner, Magic Quadrant for Digital Asset Management Platforms, By Tia Smart, Rene Cizio, Susan Graeme, Serena Mushigo, Karen Lee, Aparajita Mazumdar, 6 January 2025
Gartner, Magic Quadrant for Content Marketing Platforms, By Nicole Greene, Jeff Cohen, Rene Cizio, Carlos Guerrero, 8 May 2024
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
In 2021, Storyteq became a part of the Inspired Thinking Group (ITG).