Introduction A “groundbreaking development” – that’s how Business Today described our ActiveDAM, after the platform was named a ‘Strong Performer’ in The Forrester Wave™: Digital Asset Management Systems, Q1 2024. We see this as a truly remarkable achievement,...
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The Forrester Wave™: Storyteq ActiveDAM named a ‘Strong Performer’ in Digital Asset Management Systems, Q1 2024
The Forrester Wave is a hugely prestigious report in the marketing technology space and it’s fantastic to see our ActiveDAM platform ranked so highly. As the report states, the “Storyteq DAM product vision is to flip DAMs from a passive to a proactive asset management...
Brand consistency: Why it’s crucial, how to implement, and how it saves you time
Having a consistent brand is one of the most crucial elements of successful marketing. However, many companies choose to rebrand frequently instead - to start fresh, try out something new, or respond to market trends. In this blog, we’ll explain why consistent...
Effortless Localisation? How Creative Automation is the Key to Effective Global Campaigns
Luckily Creative Automation, which refers to reducing the amount of manual labour involved in the creative design processes, offers a solution. With it, design teams can easily work from templates designed by the global team, making sure that they can localise content...
Mastering ROAS: Strategies for positive Return on Ad Spend
Not only does Return on Ad Spend serve as a metric to demonstrate how advertising investments directly translate into revenue, but it also serves as a dynamic tool for fine-tuning ongoing campaigns, optimising resource allocation and significantly improving future...
Reducing Creative Turnaround Time: The Ultimate Guide
Surprisingly, even with limited resources and smaller creative teams, significant improvements to reduce creative turnaround time are possible. This guide aims to give you the strategies you need to tackle this challenge head-on. We'll begin by exploring the vital...
Creative operations: Why your team should create brand-compliant content at scale
In the expansive world of content, the importance of creative workflows often gets overshadowed. Given that marketing and design significantly influence the success path of a campaign, having robust processes at every stage is non-negotiable. We'll delve into the...
Boosting our generative AI capabilities with Pixelz.ai acquisition
With over 60,000 users who have already generated roughly 3 million unique images between them, Pixelz.ai are at the forefront of the movement towards generative AI. Now, they join Storyteq’s dedicated R&D department to further build on our growing...
Optimising Digital In-Store Advertising with Creative Automation: Insights from Albert Heijn’s Steffie Abdelrazek
gest grocery store chain in the Netherlands (with 37% of the market share), creating personalised digital in-store advertising is a challenge. However, through the use of Creative Automation and dynamic elements, they have been able to craft and execute...
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