Understanding Creative Production What is Creative Production? Creative production is the process of transforming ideas and concepts into tangible outputs that effectively communicate a brand's message to its audience. This process encompasses a wide range of creative...
Understanding Creative Automation In the realm of modern marketing, understanding Creative Automation is key to staying ahead. It transforms content creation, making it faster, more efficient, and scalable. In this section, we'll define Creative Automation and explore...
Relevant Industry Trends for 2024 Renowned industry authorities like Forbes, Gartner, and Forrester annually scrutinise the horizon for Marketing Managers, forecasting the trends and challenges of the upcoming year. Their insights reveal a compelling narrative for...
Gartner, who deliver actionable, objective insights to executives and their teams, have recently published their 2024 Magic Quadrant for Content Marketing Platforms (CMPs) within the industry, with Storyteq named a Leader for the second consecutive year. ...
The Forrester Wave is a hugely prestigious report in the marketing technology space and it’s fantastic to see our ActiveDAM platform ranked so highly. As the report states, the “Storyteq DAM product vision is to flip DAMs from a passive to a proactive asset management...
Having a consistent brand is one of the most crucial elements of successful marketing. However, many companies choose to rebrand frequently instead - to start fresh, try out something new, or respond to market trends. In this blog, we’ll explain why consistent...
Luckily Creative Automation, which refers to reducing the amount of manual labour involved in the creative design processes, offers a solution. With it, design teams can easily work from templates designed by the global team, making sure that they can localise content...
Not only does Return on Ad Spend serve as a metric to demonstrate how advertising investments directly translate into revenue, but it also serves as a dynamic tool for fine-tuning ongoing campaigns, optimising resource allocation and significantly improving future...
Surprisingly, even with limited resources and smaller creative teams, significant improvements to reduce creative turnaround time are possible. This guide aims to give you the strategies you need to tackle this challenge head-on. We'll begin by exploring the vital...
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