Gone are the days of Mad Men “eureka” moments based on one line of impactful copy or one striking visual, distributed to a limited number of channels (think broadcast television and billboards). One size no longer fits all in a digital age which moves at an incredible...
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Sky’s Head of Technology Simon Greening on the journey from PDF spreadsheets to one system for all things brand and resource management
With 600+ employees, Sky Creative is one of the biggest in-house creative agencies in Europe. Changes to their technology mix were necessary when a lack of clarity and visibility emerged from the variety of communication channels, isolated departments working...
Inspired Thinking Group (ITG) acquires ReviewStudio to enhance Storyteq’s reviewing capabilities
Review and approval cycles are often complicated by unclear feedback, endless email chains and multiple versions of documents and files – costing you money and impacting the time it takes to deliver your campaigns. The answer to keeping your projects on track:...
Simon Says: Time for a MarTech ecosystem rethink?
Marketers questioned by Gartner for its 2022 Martech survey use – on average – only 42% of their marketing technology’s capabilities. This is down significantly from 2020’s already dismally low figure of 58%. So, what’s going wrong? According to Gartner, the...
What is a Brand Portal and how can it bring your marketing to the next level?
What is a Brand Portal? A Brand Portal is website that acts as hub for centralising and sharing all elements concerning your brand identity, including brand guidelines, dynamic playbooks and all sorts of creative assets such as campaigns, master templates, videos,...
Storyteq announced as a Leader in 2023 Gartner® Magic Quadrant™ for Content Marketing platforms
Gartner, technological research experts who advise organisations on how to make smart business choices around their tech, have recently published their assessment of CMPs in the industry – with Storyteq named as a Leader in this category. “We are extremely proud to be...
International Women’s Day 2023: Storyteq Chief of Staff Renée Reijnders on Balancing Work and Family
It is no secret that the tech industry is still a largely male-dominated industry. Especially when it comes to leadership positions as less than 20% of them are filled by women. Of course, in the early days we didn’t look at statistics like these. I was the fourth...
International Women’s Day 2023: Storyteq COO Kim de Graaff on the importance of positive role models for women in the workplace
While I was always ambitious, at the start of my career I wasn’t sure what area of business or what role I wanted to grow into. I did not have a clear goal in mind, as I lacked inspiring examples of career-driven women around me. Only later, after working in different...
Anytime Fitness New Zealand’s Marketing Manager Vanessa Parker on discovering the power of Brand Portals for maintaining brand consistency
Anytime Fitness was suffering the malaise common with franchise brands; small, busy head offices and proactive networks of growing franchises mean keeping up with the demands for local marketing usually defaults to ‘local DIY marketing’ and core brand standards...
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