For over 20 years, cookies have offered businesses and advertisers a window into the world of consumers and their habits. Cookies, those miniscule pieces of data which track web visitors, are not in use in Firefox anymore and are set to become nonexistent on Google...
"Culture is the way we do things around here." - Terry Deal and Allen Kennedy This above quote, by organisational consultants Terry Deal and Allen Kennedy, hails from the 1980s and describes the untouchable, almost undefinable way some organisations go about ‘doing...
Above all else, we believe that at the heart of all digital advertising is the digital creative lead. After all, without the creative brains, there is no ad, and no way to elevate your advertising efforts. This is confirmed by a study by Venngage that states that 49%...
If you are a marketing manager or digital creative lead, you might know what scaling your content production can do for your business in a time of rapid digital growth. We want to help awareness efforts by allowing Google clients to elevate the performance of all of...
It takes courage for creative people in top global companies to trust in the powers of automation to propel their creative output. Like a new parent handing over their child to a nursery teacher on their first day of school, the sudden idea of lacking control can be...
In this article, I will be sharing the behind-the-scenes of building and improving our own product development process that revolves around collaboration, feedback, frameworks and best practices. At Storyteq, we’ve always focused on building a product which our...
For many companies, the key to strong, scalable creative production that both delights users and moves the needle boils down to one thing: producing creatives that strike the right balance between creativity and efficiency. Curious to learn more? We chatted with...
In gaming, combining human creativity with automation in the right way can unlock opportunities for both your audience and your team. And in Marketing Artist roles, working closely with game designers and UA managers not only enhances the engagement with your...
Until today, little has been said and written regarding Creative Automation as it’s still a fairly new concept used in advertising. Therefore, we’ve created a comprehensive glossary which offers a series of simple, bite-sized explainers to help anyone understand what...
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