Let’s face it. The market is oversaturated. According to StoryBrand’s Donald Miller, a person is exposed to at least 3,000 marketing messages per day. HubSpot defines this as a reason for ad fatigue, which occurs when your audience becomes tired of seeing...
How would you define template-thinking? And why is it important? Envision your design with various combinations of dynamic content. Imagine how all elements can automatically adapt to all different scenarios that might be relevant to the campaign, and design for...
There is a time and place for conventional translation, like for legal documents or instruction manuals. While a respected linguistic skill, translating can sometimes be done in a very literal sense; words and their meanings, rather than ideas, tend to be translated...
https://vimeo.com/716352371 Storyteq is in the business of scaling; we create, scale and deliver digital content and creative assets daily for top brands around the globe. Lately, we are also scaling up our number of employees considerably. This means that we are...
For over 20 years, cookies have offered businesses and advertisers a window into the world of consumers and their habits. Cookies, those miniscule pieces of data which track web visitors, are not in use in Firefox anymore and are set to become nonexistent on Google...
"Culture is the way we do things around here." - Terry Deal and Allen Kennedy This above quote, by organisational consultants Terry Deal and Allen Kennedy, hails from the 1980s and describes the untouchable, almost undefinable way some organisations go about ‘doing...
Above all else, we believe that at the heart of all digital advertising is the digital creative lead. After all, without the creative brains, there is no ad, and no way to elevate your advertising efforts. This is confirmed by a study by Venngage that states that 49%...
If you are a marketing manager or digital creative lead, you might know what scaling your content production can do for your business in a time of rapid digital growth. We want to help awareness efforts by allowing Google clients to elevate the performance of all of...
It takes courage for creative people in top global companies to trust in the powers of automation to propel their creative output. Like a new parent handing over their child to a nursery teacher on their first day of school, the sudden idea of lacking control can be...
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