Dynamic Creative Optimization (DCO) helps marketers to create, test, learn, and act faster in marketing campaigns. Read more on how DCO brings creatives to the next level with expert insights from the Publicis Groupe. Today, modern marketing and creative teams need to...
Managing the lifecycle of digital content is tricky business because it involves a lot of coordination and projects that are often overlapping. Having a clear plan of what content you need, who is going to create it, and where it will be used is a great start, but...
If you are a CMO, creative lead or brand manager, you already know what scaling your content production can do for your business in a time of rapid digital growth. You’ve probably even told your organisation to get you there already. So why is your move to Creative...
The rise of technology in marketing and online advertising has led to higher expectations on marketers and creative teams than ever before. However, technological innovations cut both ways. On the one hand, technology has made it easier to capture customer attention...
Digital marketing has never been more in than it is right now. All the brands are adopting it, and for obvious reasons: it produces results. The only issue is that millions of other people are fighting for the same attention as you are. The harsh truth? Banking on the...
This year, the odds are clear: brands aren’t going to stop running ad campaigns anytime soon. However, there’s still a key obstacle stopping them from achieving their full potential: creating ads that are irrelevant to their audience. But that’s not entirely...
In this interview, we sat down with Lennard, CEO at Storyteq, to talk about where the digital advertising space is heading in 2021 and learn some surprising things about living in a creative agency. Ready to read? Let’s roll. Hey Lennard! Could you introduce...
Inclusive workplaces are created – they don’t simply materialize. And a welcoming company is sparked by a sense of wanting to belong, one that needs to be constantly nurtured. At Storyteq, we foster this kind of belonging by celebrating our differences. We...
One of the recurrent mantras we have here at Storyteq is “We want to help creative teams be creative again”. But how do our Creative Automation tools fulfil these ambitions? It’s a fundamental question that every brand who runs ads at scale needs to ask themselves....
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