This year, the odds are clear: brands aren’t going to stop running ad campaigns anytime soon. However, there’s still a key obstacle stopping them from achieving their full potential: creating ads that are irrelevant to their audience. But that’s not entirely...
In this interview, we sat down with Lennard, CEO at Storyteq, to talk about where the digital advertising space is heading in 2021 and learn some surprising things about living in a creative agency. Ready to read? Let’s roll. Hey Lennard! Could you introduce...
Inclusive workplaces are created – they don’t simply materialize. And a welcoming company is sparked by a sense of wanting to belong, one that needs to be constantly nurtured. At Storyteq, we foster this kind of belonging by celebrating our differences. We...
One of the recurrent mantras we have here at Storyteq is “We want to help creative teams be creative again”. But how do our Creative Automation tools fulfil these ambitions? It’s a fundamental question that every brand who runs ads at scale needs to ask themselves....
A few weeks ago, a colleague and I pondered on the following question: “Why are some digital marketing teams able to make their ad strategy look so effortless and still manage to keep a strong brand identity?” So we looked at some companies and realized that some...
Ads are very often the first way your consumers will engage with your brand. So it’s important that your ads speak to them. And when it comes to great ad experiences, dynamic creatives are how you make sure you are telling the right story to the right audience. In...
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