Relevant Industry Trends for 2024 Renowned industry authorities like Forbes, Gartner, and Forrester annually scrutinise the horizon for Marketing Managers, forecasting the trends and challenges of the upcoming year. Their insights reveal a compelling narrative for...
What makes an ad creative powerful? For many in the advertising community, it’s about being human-first, using data insights as a starting point, and keeping creativity at the forefront. After all, producing thoughtful and targeted ad creatives will help...
If you’ve been following the news recently, you’ll have noticed AI featuring heavily amongst the headlines – and the coverage has not always been positive. Professor Yoshua Bengio, one of AI’s original pioneers, confessed his concerns over AI’s application to the BBC,...
Tabitha Winter shares her insights on how Entain harnessed Creative Automation to create relevant and contextual advertising at scale. She emphasises the importance of personalising campaigns, speaking directly to target audiences and the role of Creative Automation...
With 600+ employees, Sky Creative is one of the biggest in-house creative agencies in Europe. Changes to their technology mix were necessary when a lack of clarity and visibility emerged from the variety of communication channels, isolated departments working...
Marketers questioned by Gartner for its 2022 Martech survey use – on average – only 42% of their marketing technology’s capabilities. This is down significantly from 2020’s already dismally low figure of 58%. So, what’s going wrong? According to Gartner, the...
It is no secret that the tech industry is still a largely male-dominated industry. Especially when it comes to leadership positions as less than 20% of them are filled by women. Of course, in the early days we didn’t look at statistics like these. I was the fourth...
While I was always ambitious, at the start of my career I wasn’t sure what area of business or what role I wanted to grow into. I did not have a clear goal in mind, as I lacked inspiring examples of career-driven women around me. Only later, after working in different...
Anytime Fitness was suffering the malaise common with franchise brands; small, busy head offices and proactive networks of growing franchises mean keeping up with the demands for local marketing usually defaults to ‘local DIY marketing’ and core brand standards...
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