In this blog, we’ll explain which features you should think about on full automation across all formats and channels.
1. Opt for full automation
One of the biggest challenges when selecting a Creative Automation platform is choosing one that works well across all areas. Many platforms might be great at creating banners but fall short when it comes to automatically converting content for video formats, for example. This can lead to a fragmented workflow where your team spends more time adapting content than creating it.
Examples related to full automation:
- Imagine your team is preparing for a global product launch. The campaign includes social media ads, print flyers, and video content for YouTube and Instagram. Each social platform has its own specific requirements: Instagram stories need a vertical format, while feed posts are square, and YouTube demands a completely different resolution and aspect ratio. If your automation tool can’t handle all these variations, your team will still end up manually reformatting and resizing each piece of content.
- The problem extends to email marketing as well, for example. Certain email platforms may require images and assets to be resized or adjusted to meet specific file size limits and display requirements. A GIF that works perfectly in one email might appear blurry in another. Without full automation, your team would need to manually tweak each asset for every email to ensure it displays correctly.
No compromises on quality
In cases like these, quality can easily suffer. When switching between formats manually, there’s a chance that key design elements might not render well: videos could end up pixelated, graphics misaligned, or text cut off.
A comprehensive platform like Storyteq ensures that this never becomes a problem. It supports full automation across all formats and channels, whether you’re dealing with digital ads, social media videos, or high-quality print. This ensures that you don’t have to go back and forth between different systems, saving time and maintaining high-quality standards.
By having one solution that adapts to all your needs, your team can dedicate more time to what matters most: letting their creativity flow and producing impactful campaigns.
2. Ensure consistency in global campaigns
Consistency is key, especially for global brands. They often face the challenge of maintaining uniformity across different regions and languages. For example, a brand might need to create content that accommodates both left-to-right and right-to-left languages. A tool with partial automation may not have the functionality to adjust layouts for multiple languages or localise content effectively. And when you’re managing global branded content, this can lead to costly mistakes.
Example related to full automation:
- Let’s say that you’re launching a campaign across the Middle East and Europe. In the Middle East, languages like Arabic are read from right to left, while in Europe, languages like English are read left to right. Without a platform that can handle this kind of localisation automatically, your team could spend hours adjusting text layouts, leading to inefficiencies and inconsistencies in the final output.
Localised content without the hassle
To avoid these issues as a global brand, it’s important to choose a Creative Automation platform that ensures consistency across all markets, even down to handling different text directions for various languages. With Storyteq, you can automate localisation, ensuring content consistency across different regions. By automating text direction, layout adjustments, and translation, your team can maintain high-quality output while ensuring that the localised content aligns with the specific cultural differences of each market.
3. Think about file size and naming restrictions
Another detail to pay attention to is file size- and naming restrictions. Different platforms and media channels have their own size restrictions. Sometimes, ad templates can exceed the allowed size limits, which can cause the entire automation process to fail and your team will find itself constantly resizing files. Similarly, file naming can easily take up valuable time, especially when you’re adding new channels to your marketing mix. Manually changing file names to match certain formats can turn into a time-consuming task for your team.
Examples related to full automation:
- If you’re working with Google Ads, there’s a maximum file size allowed for display banners. Exceeding that limit could result in failed uploads and delayed campaigns.
- The same goes for file naming conventions. Many platforms have strict guidelines on how assets should be named. If your automation platform doesn’t address these issues, it still lets your team do manual tasks.
- Imagine your team is working on a campaign that spans Facebook, Instagram, and YouTube. So you need a Creative Automation tool that automatically handles the different size restrictions for each platform. With proper file naming and compliance, it eliminates the need for last-minute, manual fixes. It’s also very useful later on, when you’re optimising campaigns and looking for the best-performing ads.
Say no to manual fixes
You shouldn’t have to worry about whether your content will meet file restrictions or if names are properly formatted. The best solution will ensure your content is ready to go. With Storyteq, all output size restrictions are met automatically, so no manual fixes are needed. Every detail counts, and having these taken care of by the platform allows your team to focus on their creative strategies rather than spending time on technicalities.
So what should you look out for when choosing a Creative Automation platform?
The key is finding a platform that can handle full automation across all formats and channels. Avoid platforms that excel in one area but fall short in others, as partial automation often leads to inefficiencies and quality issues. Make sure the platform can maintain consistency for global campaigns, handle localisation seamlessly, and meet all file size and naming restrictions without manual fixes.
In short:
- Go for full automation: Choose a platform that can handle all formats and channels smoothly to keep your workflow streamlined.
- Keep quality high: Make sure the tool delivers the best results across different formats to avoid quality problems.
- Stay consistent globally: Look for features that help localise content and support different languages and layouts.
- Think about file limits: Find a platform that automatically takes care of file sizes and naming restrictions, so you don’t have to worry about manual fixes.
- Focus on creativity: By choosing a complete solution like Storyteq, your team can spend more time being creative and less time on technical details.
Want to know more?
Let your team focus on creativity, while Storyteq handles the technical details. Fill out this contact form to discover how Storyteq can help you achieve full automation across all formats and channels.
