In the expansive world of content, the importance of creative workflows often gets overshadowed. Given that marketing and design significantly influence the success path of a campaign, having robust processes at every stage is non-negotiable. We'll delve into the...
With over 60,000 users who have already generated roughly 3 million unique images between them, Pixelz.ai are at the forefront of the movement towards generative AI. Now, they join Storyteq’s dedicated R&D department to further build on our growing...
gest grocery store chain in the Netherlands (with 37% of the market share), creating personalised digital in-store advertising is a challenge. However, through the use of Creative Automation and dynamic elements, they have been able to craft and execute...
When it comes to digital advertising, brands and agencies need to ensure their creative content remains engaging, relevant and effective, in order to continually resonate with their target audience. This is where Dynamic Creative Optimization (DCO) comes into play....
What are dynamic templates? Dynamic templates consist of a base creative asset (video, banner or image) with elements which are set to be dynamic or swappable. These can be changed from a data trigger. Text, images, sound or entire dynamic video scenes can be swapped...
What makes an ad creative powerful? For many in the advertising community, it’s about being human-first, using data insights as a starting point, and keeping creativity at the forefront. After all, producing thoughtful and targeted ad creatives will help...
If you’ve been following the news recently, you’ll have noticed AI featuring heavily amongst the headlines – and the coverage has not always been positive. Professor Yoshua Bengio, one of AI’s original pioneers, confessed his concerns over AI’s application to the BBC,...
The ever-scrolling nature of today's audiences calls for an overhaul of your creative production workflows. To maintain a competitive edge, you need to seamlessly develop and deliver personalised content across various platforms and formats. Creative Automation is the...
Creative leaders often respond to an increasing demand for content by expanding their team or outsourcing work to external agencies. According to Dentsu’s annual CMO survey. In 2022, 84% of CMOs opted to increase their in-house teams while the remaining 16% prefer...
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