It is no secret that the tech industry is still a largely male-dominated industry. Especially when it comes to leadership positions as less than 20% of them are filled by women. Of course, in the early days we didn’t look at statistics like these. I was the fourth...
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International Women’s Day 2023: Storyteq COO Kim de Graaff on the importance of positive role models for women in the workplace
While I was always ambitious, at the start of my career I wasn’t sure what area of business or what role I wanted to grow into. I did not have a clear goal in mind, as I lacked inspiring examples of career-driven women around me. Only later, after working in different...
Anytime Fitness New Zealand’s Marketing Manager Vanessa Parker on discovering the power of Brand Portals for maintaining brand consistency
Anytime Fitness was suffering the malaise common with franchise brands; small, busy head offices and proactive networks of growing franchises mean keeping up with the demands for local marketing usually defaults to ‘local DIY marketing’ and core brand standards...
Gartner recognition for our Content Marketing platform
It’s fantastic to be recognised by such a prestigious organisation, particularly given the expansion of our offering since the CanopyCloud merger, and we’re in great company alongside the likes of Adobe, monday.com and Wrike. With the global nature of modern...
What is a Content Marketing platform and how can it future-proof your brand?
Were you ever held back in school? Forced to live with your parents for longer than you wished? Or exiled to the dreaded “bench”, while you watched your teammates blossom into triumphant sports players? It can be a blow to feel like everyone is moving up in the world,...
Introducing: The Storyteq rebrand
Storyteq’s Creative Automation and end-to-end Content Marketing platform are here to transform the way you do marketing. Forever. How the rebrand was born In 2021 Storyteq became a part of the growing marketing technology portfolio of the Inspired Thinking Group...
Tackling the holiday rush with Creative Automation: Five approaches to maximize your holiday ad campaigns
Whether you are a digital creative lead or a global marketing manager, the holiday season always comes with its challenges. With an increase in demand, it’s easy to fall behind and not make the most of your ad campaigns. Everyone is doing their holiday shopping....
Product Owner of Storyteq’s After Effects extension Jeroen Rommelaars on the release of V2.0
With our After Effects extension, you can turn any existing After Effects project into a template with dynamic variables. Think of background colors, voiceovers, actors or products as now elements which you can choose to easily swap out for other variations. There are...
Fighting ad fatigue in a saturated content landscape: What you need to do
Let’s face it. The market is oversaturated. According to StoryBrand’s Donald Miller, a person is exposed to at least 3,000 marketing messages per day. HubSpot defines this as a reason for ad fatigue, which occurs when your audience becomes tired of seeing...
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