Marketers questioned by Gartner for its 2022 Martech survey use – on average – only 42% of their marketing technology’s capabilities. This is down significantly from 2020’s already dismally low figure of 58%. So, what’s going wrong? According to Gartner, the...
What is a Brand Portal? A Brand Portal is website that acts as hub for centralising and sharing all elements concerning your brand identity, including brand guidelines, dynamic playbooks and all sorts of creative assets such as campaigns, master templates, videos,...
Gartner, technological research experts who advise organisations on how to make smart business choices around their tech, have recently published their assessment of CMPs in the industry – with Storyteq named as a Leader in this category. “We are extremely proud to be...
It is no secret that the tech industry is still a largely male-dominated industry. Especially when it comes to leadership positions as less than 20% of them are filled by women. Of course, in the early days we didn’t look at statistics like these. I was the fourth...
While I was always ambitious, at the start of my career I wasn’t sure what area of business or what role I wanted to grow into. I did not have a clear goal in mind, as I lacked inspiring examples of career-driven women around me. Only later, after working in different...
Anytime Fitness was suffering the malaise common with franchise brands; small, busy head offices and proactive networks of growing franchises mean keeping up with the demands for local marketing usually defaults to ‘local DIY marketing’ and core brand standards...
It’s fantastic to be recognised by such a prestigious organisation, particularly given the expansion of our offering since the CanopyCloud merger, and we’re in great company alongside the likes of Adobe, monday.com and Wrike. With the global nature of modern...
Were you ever held back in school? Forced to live with your parents for longer than you wished? Or exiled to the dreaded “bench”, while you watched your teammates blossom into triumphant sports players? It can be a blow to feel like everyone is moving up in the world,...
Storyteq’s Creative Automation and end-to-end Content Marketing platform are here to transform the way you do marketing. Forever. How the rebrand was born In 2021 Storyteq became a part of the growing marketing technology portfolio of the Inspired Thinking Group...
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