Blog | Page 7 of 9

Cookieless advertising: What you need to know as third-party data disappears

The words ‘cookieless advertising’ are enough for many in the digital marketing world to experience a feeling of hopeless abandonment. For years, marketers were afforded a huge amount of data such as user ID, user interests, or user habits, which they could leverage to support any of their strategic decisions. However, these glory days are soon to be over, because this data will be unavailable in the form of cookies on Google as of 2023. With Creative Automation, generating a vast amount of content is the key, and scaling content is the forward change for a cookieless future.

5 min.

Celebrating World Cultural Diversity Day at Storyteq

May 21 marks the day of World Cultural Diversity. In this article we take time to reflect on cultural diversity at Storyteq and how it is essential in keeping to our core values in our day to day lives.

4 min.

Creative production: Creating a sustainable future for agencies

Creative production processes are there for creative agencies to help them stay on-time and on-budget while delivering high quality digital creative assets to their clients. However, these processes don’t always go as planned which can cost agencies time, money, and sometimes even their reputation. In this article we unravel the biggest challenges agencies face and how they can fix them by adopting Creative Automation into their existing processes, creating a sustainable, future-proof model.

6 min.

Storyteq becomes a Google Ads Creative Partner to future-proof digital advertising at scale

The Creative is king when looking to engage your audiences. In an oversaturated market, this requires considerable advertising efforts for companies to generate awareness, which is why Storyteq has partnered with Google to help advertisers worldwide to reach their audiences with more relevant and personalized digital creative assets.

2 min.

Storyteq’s yearly team meeting 2022

We have been on the work-smarter-not-harder mission since 2016, and we’re proud of it. We are pleased to be solving problems posed to creativity and are proud that our noble effort plays a part in why the Creative Automation industry is thriving. We are helping digital creative leads and global marketing teams to keep brands fresh, attractive, and engaging, at scale. Yet, this is only made possible by our committed and flourishing team. After a very long time not being able to, last January we finally got to meet again, face-to-face for our Yearly Team Meeting. The intention? To set bold goals for 2022 and to continue doing what we know best. So, how did our planning to strategise execution and get ourselves from A to B go? Read below and find out what we agreed on.

8 min.

An inside look at our development process: Paving the road to a great product

Storyteq’s former Product Owner, Maki, shares the ins and outs of our product development process and the organisational frameworks we use to build our Creative Automation platform.

9 min.

CrazyLabs’ Creative Lead Raquel Korman on the twists and turns of advertising in the hyper-casual space

The path to success in an over-saturated industry may be riddled with variables and subtleties but for Raquel Korman, Creative Lead at CrazyLabs, it boils down to producing better creatives.

6 min.

Gameloft’s Marketing Artist Jamora Crawford on her creative process

As a creative in the gaming industry, you probably already know how important it is to create engaging content. But there’s more to it than just aesthetics. Cue: it has something to do with human psychology.

6 min.

How to maximize Dynamic Creative Optimization (DCO)

Dynamic Creative Optimization (DCO) helps marketers to create, test, learn, and act faster in marketing campaigns. Read more on how DCO brings creatives to the next level with expert insights from the Publicis Groupe.

10 min.

How you create a solid digital Content Lifecycle Management plan

Managing the lifecycle of digital content is tricky business because it involves a lot of coordination and projects that are often overlapping. Having a clear plan of what content you need, who is going to create it, and where it will be used is a great start, but unfortunately only a small part of the process.

16 min.

How our Template Builder helps brands create ads at scale

The challenges that marketing and creative leaders are facing with ad production are more complex than ever. Here’s how a seamless process can help.

6 min.

7 digital marketers share what’s next in the ad space in 2021

Anyone who’s involved in digital marketing knows this: getting your ads out there is one thing, but actually connecting with your audience in an authentic way can be another. Curious to learn more? We got 7 seasoned marketers to share their perspectives and ideas for what’s to come in 2021 in the ad space.

13 min.

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