Strategy

What are dynamic templates? Dynamic templates consist of a base creative asset (video, banner or image) with elements which are set to be dynamic or swappable. These can be changed from a data trigger. Text, images, sound or entire dynamic video scenes can be swapped...

The ever-scrolling nature of today's audiences calls for an overhaul of your creative production workflows. To maintain a competitive edge, you need to seamlessly develop and deliver personalised content across various platforms and formats. Creative Automation is the...

Creative leaders often respond to an increasing demand for content by expanding their team or outsourcing work to external agencies. According to Dentsu’s annual CMO survey. In 2022, 84% of CMOs opted to increase their in-house teams while the remaining 16% prefer...

With language playing an important role in communication, it's worth noting that 56.2% of consumers consider the ability to obtain information in their native language more important than the price of a product. Engaging with a global audience and creating meaningful...

Running a top global brand or agency comes with its own unique set of marketing needs involving different audiences, demographics, formats, languages and channels. This places significant stress on marketing teams and digital creative leads, especially with their...

Gone are the days of Mad Men “eureka” moments based on one line of impactful copy or one striking visual, distributed to a limited number of channels (think broadcast television and billboards). One size no longer fits all in a digital age which moves at an incredible...

What is a Brand Portal? A Brand Portal is website that acts as hub for centralising and sharing all elements concerning your brand identity, including brand guidelines, dynamic playbooks and all sorts of creative assets such as campaigns, master templates, videos,...

Were you ever held back in school? Forced to live with your parents for longer than you wished? Or exiled to the dreaded “bench”, while you watched your teammates blossom into triumphant sports players? It can be a blow to feel like everyone is moving up in the world,...

There is a time and place for conventional translation, like for legal documents or instruction manuals. While a respected linguistic skill, translating can sometimes be done in a very literal sense; words and their meanings, rather than ideas, tend to be translated...