Strategy

Were you ever held back in school? Forced to live with your parents for longer than you wished? Or exiled to the dreaded “bench”, while you watched your teammates blossom into triumphant sports players? It can be a blow to feel like everyone is moving up in the world,...

"Any sufficiently advanced technology is indistinguishable from magic." Arthur C. Clarke The thumbs of advertising audiences today are in permanent scroll-mode, making advertising online a competitive field. As channels and platforms in global markets grow, the...

In a world of endless content production, we spend too little time thinking about the impact of our creative workflows. As we’re going through planning, creation and delivery, how do we build processes and systems that cover all the touchpoints of a campaign delivery?...

If you are part of a top global brand or agency, the chances are that your marketing needs are geared towards different audiences, demographics, formats and languages, and are being funnelled and delivered through multiple channels.This can put pressure on marketing...

There is a time and place for conventional translation, like for legal documents or instruction manuals. While a respected linguistic skill, translating can sometimes be done in a very literal sense; words and their meanings, rather than ideas, tend to be translated...

For over 20 years, cookies have offered businesses and advertisers a window into the world of consumers and their habits. Cookies, those miniscule pieces of data which track web visitors, are not in use in Firefox anymore and are set to become nonexistent on Google...

Above all else, we believe that at the heart of all digital advertising is the digital creative lead. After all, without the creative brains, there is no ad, and no way to elevate your advertising efforts. This is confirmed by a study by Venngage that states that 49%...

Gone are the days of Mad Men “eureka” moments based on one line of impactful copy or one striking visual, distributed to a limited number of channels (think broadcast television and billboards). One size no longer fits all in a digital age which moves at an incredible...

For time saving purposes, we won’t give you a full run through of all the current market trends within the marketing landscape. However, for the sake of this article, and for the sake of explaining why Dynamic Creative Optimization is relevant, we do need to mention...