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Strategy

Dynamic creatives: The marketer’s definitive guide

Dynamic creatives: The marketer’s definitive guide

Ads are very often the first way your consumers will engage with your brand. So it’s important that your ads speak to them. And when it comes to great ad experiences, dynamic creatives are how you make sure you are telling the right story to the right audience. In...

What is Creative Automation?

What is Creative Automation?

Most creative leaders tackle this issue by simply growing their headcount or outsourcing the content production to external agencies. However, not only is this strategy not sustainable or scalable, but it also ends up being extremely costly and often difficult to...

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