Creative Automation Platform

Automate your creative production & activate on-brand campaigns in every market & on every channel – faster than ever.

Platform

Generate, scale & activate your campaigns

Products

Automated video, banners, statics & print

Teams

Driving efficiency for creatives, marketers & agencies

API & Integrations
Storyteq Login

Content Marketing Platform

Take charge of your end-to-end marketing, easily manage resource, automate your creative production & optimise performance.

Planner

Easy, intuitive planning & marketing coordination

Creative Automation

Welcome to the future of creative production

Workflow

Total marketing control to the last execution

Resource

Manage your entire creative production output

Brand Portals

Ensure full brand consistency & compliance

DAM

Find, modify & share creative content

Analytics

The insights to optimise your performance

New Gartner
Research
Storyteq named a Leader in the 2024 Gartner® Magic Quadrant™ for Content Marketing Platforms
About
Careers
Contact

More _teq

Partnerships

Platform Services
Storyteq Login
Content Marketing

For multi-brand enterprises wanting to get full control of their end-to-end campaign workflows and automate their creative production.

Configteq

Want an award-winning platform designed specifically for the automotive industry?

Deployteq

Our powerful customer engagement platform allows you to easily create omnichannel communications at scale

Content Marketing

Partnerships
Platform Services
Careers
About Storyteq
More _teq
Book a demo

How to Localise and Scale Your Global Marketing Campaigns with Storyteq

Oct 24, 2024
Imagine this: your brand is launching a global campaign, and you're tasked with tailoring it to resonate with audiences across different countries, languages, and social channels—all while staying on brand. The challenge? Achieving this level of personalisation at scale without blowing your budget or burning out your creative team.

This is where Storyteq’s Creative Automation platform comes in. It streamlines and simplifies the entire process, allowing marketing teams to effortlessly localise content for different regions and scale campaigns globally.

In this step-by-step guide, we’ll walk you through exactly how Storyteq empowers marketing teams to create personalised, localised campaigns without the headaches.

Let’s dive in:

Step 1: Dynamic Templates for Personalisation at Scale

At the core of Storyteq’s Creative Automation solution are dynamic templates, designed to help you adapt your campaigns for different markets without starting from scratch every time. These templates allow you to keep your branding consistent while tailoring content to suit specific audiences.

With dynamic templates, you can:

  • Easily customise campaigns by changing text, images, or language to suit local preferences.
  • Maintain brand consistency globally while giving each market a personalised experience.
  • Scale campaigns quickly, producing multiple versions of assets for various regions in record time.

Whether you need to tweak an image for one market or translate copy for another, dynamic templates enable you to personalise at scale without losing sight of your brand’s global identity.

GIF that shows the creation of a dynamic ad template for a soda brand in the Storyteq platform.

Create Dynamic Templates with Storyteq for Brand Consistency across the globe.

Step 2: Batch Creation for High-Volume Campaigns

Once your dynamic templates are set, the next step is producing multiple variations of your campaign assets. Storyteq’s batch creation feature makes it easy to generate high volumes of content quickly, whether for testing, regional variations, or multiple platforms.

With batch creation, you can:

  • Produce numerous asset variations in one go, ideal for multi-region campaigns or A/B testing.
  • Launch or populate multiple campaigns simultaneously, ensuring that each market gets a tailored version that resonates with local audiences.
  • Save your creative team from manually producing each asset, freeing up their time for strategic work.

Batch creation lets you test different campaign variations at scale, helping you determine what works best for each audience without the manual effort.

Use Storyteq’s batch creation feature to generate high volumes of content quickly, whether for testing, regional variations, or multiple platforms.

Step 3: Streamlined Review and Approval Processes

Managing approvals, especially across timezones, can be one of the most time-consuming parts of any global campaign. Storyteq simplifies the review and approval process, centralising everything in one place so your team can stay aligned and on schedule.

With Storyteq’s streamlined approvals feature, you can:

  • Centralise all assets in one platform, ensuring that everyone works from the latest version of the campaign.
  • Collaborate easily with teams across different regions, allowing them to provide feedback and approvals seamlessly.
  • Speed up your campaign launches by reducing the delays caused by traditional review workflows.

By using Storyteq, your team will be able to approve assets quickly and efficiently, ensuring that your campaigns stay on track without endless back-and-forths.

Use Storyteq’s built-in review process to centralise all feedback in one place.

Step 4: Effortless Multi-Channel Delivery

The final step in the process is getting your content out into the world. With Storyteq, you can deliver assets across multiple channels effortlessly, ensuring they’re optimised for each platform, whether it’s social media, digital ads, video, or even print.

With multi-channel delivery, you can:

  • Distribute your campaign assets across all your marketing channels with just a few clicks.
  • Ensure your content is tailored for each platform, maintaining high quality no matter where it’s displayed.
  • Focus on the big picture rather than juggling multiple formats for different platforms.

This seamless delivery feature makes sure your campaigns are consistently impactful, no matter which channel your audience engages with.

Connect & integrate Storyteq easily with popular advertising platforms like X, Google Ads, Meta and YouTube.

Want to See It in Action? Watch Our Tutorial Video!

If you’re curious to see how these steps play out in real life, we’ve got you covered! Our detailed tutorial video walks through each of these features step-by-step, showing how Storyteq can help you scale campaigns globally while keeping your content localised and on-brand:

Why Storyteq is the Right Choice for Marketing Teams

Storyteq takes the complexity out of global marketing by offering a comprehensive solution that automates every step, from personalisation to delivery. By using dynamic templates, batch creation, streamlined approvals, and multi-channel delivery, marketing teams can scale their efforts globally while keeping their content relevant and high-quality.

To Recap, Storyteq Helps Marketing Teams:

  • Dynamic Templates: Personalise campaigns for multiple regions while keeping your branding consistent.
  • Batch Creation: Create and test a high volume of assets quickly and efficiently.
  • Streamlined Approvals: Simplify the review process and collaborate seamlessly with teams across the globe.
  • Multi-Channel Delivery: Effortlessly deliver your campaigns across all platforms and formats.

Ready to transform your global marketing strategy? Get in touch with us today to learn more about how Storyteq can help you localise and scale your campaigns effortlessly.

Want to Explore More Use Cases? 

Discover how Storyteq can be tailored to various marketing needs. Here are some additional blogs that showcase different use cases and target audiences:

  • Discover how global brands speed up campaign launches with Storyteq. Read More
  • Check out our step-by-step guide, “How Storyteq Empowers Creative Teams to Meet High Content Demands.” Read More
  • Learn how Storyteq enables you to efficiently create and adapt campaign assets to meet your specific requirements. Read More

Get insights from industry leaders

Receive monthly articles and interviews on how to improve your creative workflows, maximize your creative output, and accelerate go-to-market time while saving time and money.