Tabitha Winter, former Director of Creative Services at Entain, tells us why it is essential to embrace Creative Automation in order to remain competitive in the world of contextual advertising and streamline the creative production process.
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Closing the Marketing Execution Gap: How Creative Automation impacts your brand
In an era of rapidly evolving digital marketing, brands must address the Marketing Execution Gap. This gap emerges as the need for personalised and relevant content increases while resources and budgets remain stagnant. To bridge this widening gap, the key to success lies in embracing innovation and transformative technological resources, such as Creative Automation.
Sky’s Head of Technology Simon Greening on the journey from PDF spreadsheets to one system for all things brand and resource management
Simon Greening, former Head of Technology at Sky Creative – the largest European in-house agency for the iconic UK television broadcaster – has worked through many evolutions in their creative production approach over the last eight years. In his most recent role as Head of Technology, before his May 2023 departure, he has consolidated Sky Creative’s numerous tech platforms into one system with Storyteq (formerly CanopyCloud of ITG). What did that journey look like for Sky Creative?
Inspired Thinking Group (ITG) acquires ReviewStudio to enhance Storyteq’s reviewing capabilities
We are pleased to announce that we have acquired Montreal-based ReviewStudio, a recognised leader in the online proofing and reviews space, supporting thousands of teams in their creative collaboration needs.
Simon Says: Time for a MarTech ecosystem rethink?
Marketing technology is advancing at pace and already provides incredible opportunities for brands to boost their marketing output in a faster, more efficient way than ever before. So why are we still not capitalising on its full potential?
What is a Brand Portal and how can it bring your marketing to the next level?
Global brands work tirelessly across complex systems and widely dispersed teams to ship campaigns as fast as possible in all their markets. However, ensuring content is fully on brand can be a difficult and time-consuming task, particularly if people, processes and products are confused. How can brands deliver fully joined-up and consistent campaigns with a quick turnaround?
Storyteq announced as a Leader in 2023 Gartner® Magic Quadrant™ for Content Marketing platforms
We’re delighted to have been named a Leader in the 2023 Gartner Magic Quadrant for Content Marketing platforms (CMPs), scoring a rating above 4 out of 5 in Critical Capabilities across all Use Cases.
International Women’s Day 2023: Storyteq Chief of Staff Renée Reijnders on Balancing Work and Family
Today is a day to celebrate the achievements of women around the world and to recognise the progress that has been made in terms of gender equality. It is also an opportunity to reflect on the work that still needs to be done to create a more equitable society for everyone. Women all over the world often face a range of challenges, such as unequal pay, lack of recognition for their accomplishments and fewer opportunities for advancement. Here, Renée Reijnders gives her perspective on how life has changed since she was Storyteq’s fourth employee to now, where she is balancing life as a mother of three and the Chief of Staff to over 160 people at Storyteq.
International Women’s Day 2023: Storyteq COO Kim de Graaff on the importance of positive role models for women in the workplace
While globally the statistics might be shifting towards gender equality in the workplace, in tech less than 20% of leadership positions are filled by women. For International Women’s Day, Storyteq’s Chief Operating Officer (COO) Kim de Graaff shares how her personal role models helped to guide her down a less than straightforward path, one which awaits most women who want to become a leader in tech.
Anytime Fitness New Zealand’s Marketing Manager Vanessa Parker on discovering the power of Brand Portals for maintaining brand consistency
In 2019, Vanessa Parker became Marketing Manager at Anytime Fitness New Zealand and met the same challenges common to many franchise businesses: inconsistent and often confused campaign and brand marketing across the network. So how did Vanessa address the need for better uniformity across the Anytime Fitness network?
Gartner recognition for our Content Marketing platform
We’re delighted to have been named as a leading vendor of Marketing Work Management (MWM) platforms by technology research giant Gartner.
What is a Content Marketing platform and how can it future-proof your brand?
Do your marketing efforts feel slow and static while everything around you is increasingly fast-paced and dynamic? Could it be that your brand is suffering from complex workflows and outdated creative production processes which delay your marketing campaigns from launching across all your different markets? That might sound like an end-to-end problem, because it is, and it equally requires an end-to-end solution. Introducing that transformative solution: a Content Marketing Operations platform.