Blog | Page 6 of 8

Storyteq’s yearly team meeting 2022

We have been on the work-smarter-not-harder mission since 2016, and we’re proud of it. We are pleased to be solving problems posed to creativity and are proud that our noble effort plays a part in why the Creative Automation industry is thriving. We are helping digital creative leads and global marketing teams to keep brands fresh, attractive, and engaging, at scale. Yet, this is only made possible by our committed and flourishing team. After a very long time not being able to, last January we finally got to meet again, face-to-face for our Yearly Team Meeting. The intention? To set bold goals for 2022 and to continue doing what we know best. So, how did our planning to strategise execution and get ourselves from A to B go? Read below and find out what we agreed on.

8 min.

An inside look at our development process: Paving the road to a great product

Storyteq’s former Product Owner, Maki, shares the ins and outs of our product development process and the organisational frameworks we use to build our Creative Automation platform.

9 min.

CrazyLabs’ Creative Lead Raquel Korman on the twists and turns of advertising in the hyper-casual space

The path to success in an over-saturated industry may be riddled with variables and subtleties but for Raquel Korman, Creative Lead at CrazyLabs, it boils down to producing better creatives.

6 min.

Gameloft’s Marketing Artist Jamora Crawford on her creative process

As a creative in the gaming industry, you probably already know how important it is to create engaging content. But there’s more to it than just aesthetics. Cue: it has something to do with human psychology.

6 min.

Creative Automation: Frequent terms you need to know

We’ve curated all the frequent terms related to Creative Automation to help you navigate through this new space and make informed decisions. Check them out below.

7 min.

How to maximize Dynamic Creative Optimization (DCO)

Dynamic Creative Optimization (DCO) helps marketers to create, test, learn, and act faster in marketing campaigns. Read more on how DCO brings creatives to the next level with expert insights from the Publicis Groupe.

10 min.

How you create a solid digital Content Lifecycle Management plan

Managing the lifecycle of digital content is tricky business because it involves a lot of coordination and projects that are often overlapping. Having a clear plan of what content you need, who is going to create it, and where it will be used is a great start, but unfortunately only a small part of the process.

16 min.

Busting the myths: Why Creative Automation isn’t optional anymore

For modern advertisers, producing quality content and achieving personalization at scale can sometimes feel like mutually exclusive events. Creative Automation has been sitting in the wings, waiting to make high quality and personally-tailored advertising a reality. Yet there is still some reluctance to embrace new technologies. In this article, we investigate the possible reasons for hesitation to move forward.

6 min.

How our Template Builder helps brands create ads at scale

The challenges that marketing and creative leaders are facing with ad production are more complex than ever. Here’s how a seamless process can help.

6 min.

7 digital marketers share what’s next in the ad space in 2021

Anyone who’s involved in digital marketing knows this: getting your ads out there is one thing, but actually connecting with your audience in an authentic way can be another. Curious to learn more? We got 7 seasoned marketers to share their perspectives and ideas for what’s to come in 2021 in the ad space.

13 min.

5 marketers reveal how they use dynamic video ads that convert

Dynamic video ads help you reach your audience contextually but the process of creating them doesn’t have to keep you permanently glued to your computer. Learn what some key marketers have to say about it.

16 min.

Helping creatives be creative again: A chat with Lennard Kooy

With ad personalization and Creative Automation on the rise, we’re always on the lookout to find out how our very own team is working towards creating best-in-class experiences to meet customers’ expectations, and what marketers can do to be successful as the future unfolds.

4 min.

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