Creative leaders often respond to an increasing demand for content by expanding their team or outsourcing work to external agencies. According to Dentsu’s annual CMO survey. In 2022, 84% of CMOs opted to increase their in-house teams while the remaining 16% prefer...
With language playing an important role in communication, it's worth noting that 56.2% of consumers consider the ability to obtain information in their native language more important than the price of a product. Engaging with a global audience and creating meaningful...
Running a top global brand or agency comes with its own unique set of marketing needs involving different audiences, demographics, formats, languages and channels. This places significant stress on marketing teams and digital creative leads, especially with their...
Tabitha Winter shares her insights on how Entain harnessed Creative Automation to create relevant and contextual advertising at scale. She emphasises the importance of personalising campaigns, speaking directly to target audiences and the role of Creative Automation...
Gone are the days of Mad Men “eureka” moments based on one line of impactful copy or one striking visual, distributed to a limited number of channels (think broadcast television and billboards). One size no longer fits all in a digital age which moves at an incredible...
With 600+ employees, Sky Creative is one of the biggest in-house creative agencies in Europe. Changes to their technology mix were necessary when a lack of clarity and visibility emerged from the variety of communication channels, isolated departments working...
Review and approval cycles are often complicated by unclear feedback, endless email chains and multiple versions of documents and files – costing you money and impacting the time it takes to deliver your campaigns. The answer to keeping your projects on track:...
Marketers questioned by Gartner for its 2022 Martech survey use – on average – only 42% of their marketing technology’s capabilities. This is down significantly from 2020’s already dismally low figure of 58%. So, what’s going wrong? According to Gartner, the...
What is a Brand Portal? A Brand Portal is website that acts as hub for centralising and sharing all elements concerning your brand identity, including brand guidelines, dynamic playbooks and all sorts of creative assets such as campaigns, master templates, videos,...
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