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Steffie Abdelrazek, Digital Screens Team Lead, discusses the application of digital advertising in personalised, in-store advertising campaigns at Albert Heijn, emphasising the significance of a tailored ad experience during grocery shopping.

Ever wondered what Dynamic Creative Optimization (DCO) actually means? And how it applies to video advertising? If the words Dynamic, Creative and Optimization have never come across your radar, paired together like that, you can add to your knowledge now through this explanatory article.

Creating compelling content across markets and channels has been a major challenge for marketers and creative teams ever since the internet multiplied the number of touchpoints where multifaceted audiences could be reached. The level of content needed globally for these different platforms and devices calls for a solution to scale content creation while maintaining quality and consistency. In the end, it’s not about more content, but about better content. This is where dynamic templates come into play.

In the fast-paced world of digital advertising, complicated and inefficient creative production workflows could negatively impact your business. Transform your creative process in a sustainable way, with Creative Automation – a cost-effective, scalable solution that strengthens your creative production workflows while saving you money.

In the era of globalization, marketers must think beyond translations and focus on content localization to make their messages relevant and effective for audiences around the world. Embracing content localization helps create truly engaging connections with local cultures and contexts, which is essential for global success.

As marketing and creative teams grapple with the increasing demand for personalised digital creative assets, many struggle to keep up. With limited budgets and resources, the gap between the demand and the supply of creative assets is growing. The key to bridge this gap lies in a shift to dynamic template-thinking. Not only does it streamline the production process, but it also allows teams to maintain high-quality output without overburdening creative resources.

In an era of rapidly evolving digital marketing, brands must address the Marketing Execution Gap. This gap emerges as the need for personalised and relevant content increases while resources and budgets remain stagnant. To bridge this widening gap, the key to success lies in embracing innovation and transformative technological resources, such as Creative Automation.