We’re delighted to have been named a Leader in the 2023 Gartner Magic Quadrant for Content Marketing platforms (CMPs), scoring a rating above 4 out of 5 in Critical Capabilities across all Use Cases.
Stay Up-To-Date With Our Resource Hub
Learn more about Storyteq and the latest news, tips, and trends in creative production and content management.
Content Type
International Women’s Day 2023: Storyteq Chief of Staff Renée Reijnders on Balancing Work and Family
Today is a day to celebrate the achievements of women around the world and to recognise the progress that has been made in terms of gender equality. It is also an opportunity to reflect on the work that still needs to be done to create a more equitable society for everyone. Women all over the world often face a range of challenges, such as unequal pay, lack of recognition for their accomplishments and fewer opportunities for advancement. Here, Renée Reijnders gives her perspective on how life has changed since she was Storyteq’s fourth employee to now, where she is balancing life as a mother of three and the Chief of Staff to over 160 people at Storyteq.
International Women’s Day 2023: Storyteq COO Kim de Graaff on the importance of positive role models for women in the workplace
While globally the statistics might be shifting towards gender equality in the workplace, in tech less than 20% of leadership positions are filled by women. For International Women’s Day, Storyteq’s Chief Operating Officer (COO) Kim de Graaff shares how her personal role models helped to guide her down a less than straightforward path, one which awaits most women who want to become a leader in tech.
Anytime Fitness New Zealand’s Marketing Manager Vanessa Parker on discovering the power of Brand Portals for maintaining brand consistency
In 2019, Vanessa Parker became Marketing Manager at Anytime Fitness New Zealand and met the same challenges common to many franchise businesses: inconsistent and often confused campaign and brand marketing across the network. So how did Vanessa address the need for better uniformity across the Anytime Fitness network?
Gartner recognition for our Content Marketing platform
We’re delighted to have been named as a leading vendor of Marketing Work Management (MWM) platforms by technology research giant Gartner.
What is a Content Marketing platform and how can it future-proof your brand?
Do your marketing efforts feel slow and static while everything around you is increasingly fast-paced and dynamic? Could it be that your brand is suffering from complex workflows and outdated creative production processes which delay your marketing campaigns from launching across all your different markets? That might sound like an end-to-end problem, because it is, and it equally requires an end-to-end solution. Introducing that transformative solution: a Content Marketing Operations platform.
Tackling the holiday rush with Creative Automation: Five approaches to maximize your holiday ad campaigns
With a significantly higher ad volume for your marketing and design teams, managing the holiday rush can be overwhelming. Our article aims to help you stay on top of your marketing campaigns without sacrificing quality and increasing your overhead.
Fighting ad fatigue in a saturated content landscape: What you need to do
Ad fatigue is causing marketers and creative teams to work overtime to overcome this issue where their audiences are not paying attention to their advertising efforts. Target markets have become numb to ads they see again and again, and are more selective about what holds their interest in the abundance of channels that exist today. Navigating this overcrowded content space is no easy feat, but there are ways to remain fresh and effective.
“How I think in templates” with Chief Template Maker Guido Postma-Eijrond
We have a template-thinking philosophy here at Storyteq. It is by configuring our mindset this way that we help our clients to achieve scale with the creative production of their marketing materials. Template-thinking begins in the conceptualisation stages, which is a process our Senior Video Automation Developer, Guido Postma-Eijrond, kindly walked us through in this interview. As part of the Managed Services team, he is one of our main template builders who designs these for clients like Perfetti van Melle, Pure the Winery, Nivea and more. How does he do it?
Transcreation: Why your brand needs to go beyond translation and localisation in order to succeed
In today’s highly connected and increasingly globalised world, marketing services need to evolve and mature in order to reach all of the audiences that span these many countries and cultures. Advertising requires careful attention if it is going to be accessible to everyone in the various regions where a product is sold. To achieve this level of audience engagement, basic language translation does not cut it anymore. So what solution does pass through all borders? Transcreation.
Seeing the Storyteq core values in action: Team trip to Lisbon
In May, the Storyteq team went on a team-building excursion to the cobbled streets of Lisbon, one of the most charming European cities after our own beloved Amsterdam. The many hills and viewpoints there offer different perspectives of Lisbon, and seeking different perspectives, or frames of mind, is exactly what we aimed to do with each other on this trip. Read on to understand how these few days away helped us to anchor our team values and stay a unified force during this period of accelerated company growth.
Cookieless advertising: What you need to know as third-party data disappears
The words ‘cookieless advertising’ are enough for many in the digital marketing world to experience a feeling of hopeless abandonment. For years, marketers were afforded a huge amount of data such as user ID, user interests, or user habits, which they could leverage to support any of their strategic decisions. However, these glory days are soon to be over, because this data will be unavailable in the form of cookies on Google as of 2023. With Creative Automation, generating a vast amount of content is the key, and scaling content is the forward change for a cookieless future.