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In today’s highly connected and increasingly globalised world, marketing services need to evolve and mature in order to reach all of the audiences that span these many countries and cultures. Advertising requires careful attention if it is going to be accessible to everyone in the various regions where a product is sold. To achieve this level of audience engagement, basic language translation does not cut it anymore. So what solution does pass through all borders? Transcreation.

The words ‘cookieless advertising’ are enough for many in the digital marketing world to experience a feeling of hopeless abandonment. For years, marketers were afforded a huge amount of data such as user ID, user interests, or user habits, which they could leverage to support any of their strategic decisions. However, these glory days are soon to be over, because this data will be unavailable in the form of cookies on Google as of 2023. With Creative Automation, generating a vast amount of content is the key, and scaling content is the forward change for a cookieless future.

Creative production processes are there for creative agencies to help them stay on-time and on-budget while delivering high quality digital creative assets to their clients. However, these processes don’t always go as planned which can cost agencies time, money, and sometimes even their reputation. In this article we unravel the biggest challenges agencies face and how they can fix them by adopting Creative Automation into their existing processes, creating a sustainable, future-proof model.

Dynamic Creative Optimization (DCO) helps marketers to create, test, learn, and act faster in marketing campaigns. Read more on how DCO brings creatives to the next level with expert insights from the Publicis Groupe.