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Managing the lifecycle of digital content is tricky business because it involves a lot of coordination and projects that are often overlapping. Having a clear plan of what content you need, who is going to create it, and where it will be used is a great start, but unfortunately only a small part of the process.

For modern advertisers, producing quality content and achieving personalization at scale can sometimes feel like mutually exclusive events. Creative Automation has been sitting in the wings, waiting to make high quality and personally-tailored advertising a reality. Yet there is still some reluctance to embrace new technologies. In this article, we investigate the possible reasons for hesitation to move forward.

The challenges that marketing and creative leaders are facing with ad production are more complex than ever. Here’s how a seamless process can help.

Dynamic video ads help you reach your audience contextually but the process of creating them doesn’t have to keep you permanently glued to your computer. Learn what some key marketers have to say about it.

The digital marketing community is no longer talking about having to prove the value of design to get a seat at the table. But creative people have also lost something along the way which is taking the joy out of design. In this article, we’ll explain how Creative Automation tools can help return that joy to the job.

In this article, we zoom in on some key approaches you can take to scale your ads while keeping quality and personalization as your foundation, and consumers at the forefront.

When it comes to great ad experiences, dynamic creatives are how you make sure you are telling the right story to the right audience. In this article, we explore what dynamic creatives are and dive into the best practices for getting the most out of them.