Creative Automation

Save time and out-market your competition through automated creative production.

Our platform helps you template your creatives so you can connect their content (video, text, products, price) to data feeds (product feeds, pricing lists, translation sheets and more) so you can output all the versions you need at once, from our cloud.

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Visual for the solution 'Dynamic Creatives'

Use Creative Automation to…

Image visualising how to serve tailored video content

Serve tailored video & banner ads leveraging paid, earned or owned data

Image visualising how to upgrade your targeting

Save time and increase output volume, without adding headcount

Image visualising how to optimise your campaigns

One central hub for your creative adaption, across all your regions & branches

What is Creative Automation?

Creative Automation takes multiple ad components (such as images, videos, titles, voice-over, descriptions and CTAs) and makes them dynamic in order to automate the production process.

Visual of both the Adobe After Effects plugin and the Template Builder within the Storyteq-platform

Visual how to select dynamic elements and link your data to each variable element

Visual showing generated creatives being uploaded to Facebook

How does it work?

1. Use our After Effects extension to transform your existing creatives into custom, reusable templates. Or build your templates from scratch using our template builder.

2. Select the dynamic elements, such as text, images, complete scene, etc. and link your data (product feed, spreadsheets, or manually) to each variable element.

3. Generate all media versions you need in just a couple of minutes, and share them with your customers.

How does it work?

1. Use our After Effects extension to transform your existing creatives into custom, reusable templates. Or build your templates from scratch using our template builder.

2. Select the dynamic elements, such as text, images, complete scene, etc. and link your data (product feed, spreadsheets, or manually) to each variable element.

3. Generate all media versions you need in just a couple of minutes, and share them with your customers.

We needed a solution that would allow us to scale our video content into 20+ different markets and various channels. Storyteq helped us achieve these goals while continuously providing excellent service.

Noah Herring

Programmatic Advertising Specialist, CarNext

Why and where should I use it?

Combat ad fatigue by creating completely new ads based on old ones. Reshuffle scenes, swap visuals, update assets and more.

Rapidly reiterate your content (updating assets for example), without reopening your design tools.

Output a large amount of variations (e.g.: translations) and/or hyper-customized ones by combining data to your templates.

Directly adapt your creatives to your audience, by linking your creatives’ variable elements to 1st, 2nd or 3rd-party data.

Visual showing examples of Dynamic Creatives

Use it for:

Retargeting

Customize video ads based on the behavior of website visitors by showing the most relevant product or service to trigger a desired action.

View Brunel’s Case

Interest

Does your target audience like the beach or prefer the mountains? Are they looking for a summer dress or a winter jacket? Dynamic video ads put together relevant video elements that fit the viewer’s interests.

See how Squla did this