Strategy

Understanding Creative Production What is Creative Production? Creative production is the process of transforming ideas and concepts into tangible outputs that effectively communicate a brand's message to its audience. This process encompasses a wide range of creative...

Understanding Creative Automation In the realm of modern marketing, understanding Creative Automation is key to staying ahead. It transforms content creation, making it faster, more efficient, and scalable. In this section, we'll define Creative Automation and explore...

Having a consistent brand is one of the most crucial elements of successful marketing. However, many companies choose to rebrand frequently instead - to start fresh, try out something new, or respond to market trends. In this blog, we’ll explain why consistent...

Luckily Creative Automation, which refers to reducing the amount of manual labour involved in the creative design processes, offers a solution. With it, design teams can easily work from templates designed by the global team, making sure that they can localise content...

Not only does Return on Ad Spend serve as a metric to demonstrate how advertising investments directly translate into revenue, but it also serves as a dynamic tool for fine-tuning ongoing campaigns, optimising resource allocation and significantly improving future...

Surprisingly, even with limited resources and smaller creative teams, significant improvements to reduce creative turnaround time are possible. This guide aims to give you the strategies you need to tackle this challenge head-on. We'll begin by exploring the vital...

In the expansive world of content, the importance of creative workflows often gets overshadowed. Given that marketing and design significantly influence the success path of a campaign, having robust processes at every stage is non-negotiable. We'll delve into the...

gest grocery store chain in the Netherlands (with 37% of the market share), creating personalised digital in-store advertising is a challenge. However, through the use of Creative Automation and dynamic elements, they have been able to craft and execute...

When it comes to digital advertising, brands and agencies need to ensure their creative content remains engaging, relevant and effective, in order to continually resonate with their target audience. This is where Dynamic Creative Optimization (DCO) comes into play....