With a significantly higher ad volume for your marketing and design teams, managing the holiday rush can be overwhelming. Our article aims to help you stay on top of your marketing campaigns without sacrificing quality and increasing your overhead.
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Learn more about Storyteq and the latest news, tips, and trends in creative production and content management.
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Fighting ad fatigue in a saturated content landscape: What you need to do
Ad fatigue is causing marketers and creative teams to work overtime to overcome this issue where their audiences are not paying attention to their advertising efforts. Target markets have become numb to ads they see again and again, and are more selective about what holds their interest in the abundance of channels that exist today. Navigating this overcrowded content space is no easy feat, but there are ways to remain fresh and effective.
“How I think in templates” with Chief Template Maker Guido Postma-Eijrond
We have a template-thinking philosophy here at Storyteq. It is by configuring our mindset this way that we help our clients to achieve scale with the creative production of their marketing materials. Template-thinking begins in the conceptualisation stages, which is a process our Senior Video Automation Developer, Guido Postma-Eijrond, kindly walked us through in this interview. As part of the Managed Services team, he is one of our main template builders who designs these for clients like Perfetti van Melle, Pure the Winery, Nivea and more. How does he do it?
Transcreation: Why your brand needs to go beyond translation and localisation in order to succeed
In today’s highly connected and increasingly globalised world, marketing services need to evolve and mature in order to reach all of the audiences that span these many countries and cultures. Advertising requires careful attention if it is going to be accessible to everyone in the various regions where a product is sold. To achieve this level of audience engagement, basic language translation does not cut it anymore. So what solution does pass through all borders? Transcreation.
Seeing the Storyteq core values in action: Team trip to Lisbon
In May, the Storyteq team went on a team-building excursion to the cobbled streets of Lisbon, one of the most charming European cities after our own beloved Amsterdam. The many hills and viewpoints there offer different perspectives of Lisbon, and seeking different perspectives, or frames of mind, is exactly what we aimed to do with each other on this trip. Read on to understand how these few days away helped us to anchor our team values and stay a unified force during this period of accelerated company growth.
Cookieless advertising: What you need to know as third-party data disappears
The words ‘cookieless advertising’ are enough for many in the digital marketing world to experience a feeling of hopeless abandonment. For years, marketers were afforded a huge amount of data such as user ID, user interests, or user habits, which they could leverage to support any of their strategic decisions. However, these glory days are soon to be over, because this data will be unavailable in the form of cookies on Google as of 2023. With Creative Automation, generating a vast amount of content is the key, and scaling content is the forward change for a cookieless future.
Celebrating World Cultural Diversity Day at Storyteq
May 21 marks the day of World Cultural Diversity. In this article we take time to reflect on cultural diversity at Storyteq and how it is essential in keeping to our core values in our day to day lives.
Creative production: Creating a sustainable future for agencies
Creative production processes are there for creative agencies to help them stay on-time and on-budget while delivering high quality digital creative assets to their clients. However, these processes don’t always go as planned which can cost agencies time, money, and sometimes even their reputation. In this article we unravel the biggest challenges agencies face and how they can fix them by adopting Creative Automation into their existing processes, creating a sustainable, future-proof model.
Storyteq becomes a Google Ads Creative Partner to future-proof digital advertising at scale
The Creative is king when looking to engage your audiences. In an oversaturated market, this requires considerable advertising efforts for companies to generate awareness, which is why Storyteq has partnered with Google to help advertisers worldwide to reach their audiences with more relevant and personalized digital creative assets.
Storyteq’s yearly team meeting 2022
We have been on the work-smarter-not-harder mission since 2016, and we’re proud of it. We are pleased to be solving problems posed to creativity and are proud that our noble effort plays a part in why the Creative Automation industry is thriving. We are helping digital creative leads and global marketing teams to keep brands fresh, attractive, and engaging, at scale. Yet, this is only made possible by our committed and flourishing team. After a very long time not being able to, last January we finally got to meet again, face-to-face for our Yearly Team Meeting. The intention? To set bold goals for 2022 and to continue doing what we know best. So, how did our planning to strategise execution and get ourselves from A to B go? Read below and find out what we agreed on.
An inside look at our development process: Paving the road to a great product
Storyteq’s former Product Owner, Maki, shares the ins and outs of our product development process and the organisational frameworks we use to build our Creative Automation platform.
CrazyLabs’ Creative Lead Raquel Korman on the twists and turns of advertising in the hyper-casual space
The path to success in an over-saturated industry may be riddled with variables and subtleties but for Raquel Korman, Creative Lead at CrazyLabs, it boils down to producing better creatives.