Content Marketing Platform
The configured, enterprise
end-to-end marketing platform.
Plan, manage, create and optimise your projects and campaigns.
Every element of your marketing operation lives here. Get automated budget and timing plans, streamlined workflows, easy resource allocation and the deep insights that drive results. And with our cutting-edge Creative Automation, you’ve got everything you need to deliver personalised, localised marketing at scale, while saving time and money.
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Dedicated
implementation
teams.
We have a stellar track record of helping leading brands from initial scoping to change management, training and final delivery, implementing bespoke solutions fully configured to your operations and processes.
Planner
You can’t create amazing marketing without the right plan. Here you get full visibility down to the last execution, with processes tailored to your precise needs across every channel and market. And it’s all super-intuitive, thanks to drag-and-drop functionality and highly visual tools.
Workflow
Every team. Every agency. Working together seamlessly to get your content to market at pace. Bespoke briefing templates ensure absolute clarity, while real-time updates keep you on time and on budget. Amends and approvals have never been quicker, with instant access to a single system of record.
Resource
Manage your creative production output with ease and efficiency. View full availability, assign jobs and optimise staffing levels depending on the volume of work required. Your production teams each have their own personalised schedule where they can access briefs and files, and allocate time for each task.
Creative Automation
Use the power of dynamic templates and the potential of AI to automate the production of premium video, HTML5 banners, statics and print.
Brand Portals
Give your teams and partners full visibility of your campaigns, guidelines, logos, fonts and more, ensuring consistency and quality across global markets.
ActiveDAM
Store, organise and manage all your creative assets and modify these for any format or size through dynamic asset transformation.Â
Analytics
Get the crucial data and learnings you need from every campaign, whether that’s individual channel activity or a full global overview. Reporting tools can be tailored to your specific KPIs, helping you make informed marketing decisions and continually improve all of your projects.
Plug into our fully connected consultancy & implementation team
Business discovery
Maximising enterprise value and objectives.
Organisational design
Geography, categories, brands, channels, departments/teams.
Operating model definition
People, process and platform (online and offline).
Data modelling & configuration layers
Business metadata and taxonomy modelling.
Human-centred solution design
User personas, jobs to be done (pain relievers and gain creators).
Workflow & process design
Inputs – activities – outputs.
Market operations governance
Process, assets, content, data, platforms, CXM, adoption, lifecycle.
Content automation audits
Evaluation of brand and campaigns, identification of automation opportunities.
Communications & training
1:1, group, videos, resources, virtual workshops, guided walkthroughs.
Change management
Level of change, risk mitigation, Change Champions, community.
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